In the 1960's Alka Seltzer debuted a series of commercials cleverly known as The Shape Your Stomach's In commercials and featured many people demonstrating the use of Alka-Seltzer while a catchy tune plays. I don't really know how these commercials became hits but they seemed to sell a lot of Alka Seltzer. Interestingly enough The Shape Your Stomach's In became a top hit for Booker T And The MG's and was also covered by The T-Bones as well. The commercial seemed odd at first but it scored a music hit