JamesG
02-16-2023, 09:10 PM
Edited Episodes of HBO’s "Silicon Valley", "True Blood" to Air on TBS, TNT in Warner Bros. Discovery Experiment (EXCLUSIVE)
by Jennifer Maas
Feb. 16, 2023
Warner Bros. Discovery programming execs are trying a new experiment: Airing some iconic modern-day HBO programming on basic cable, beginning with comedy “Silicon Valley” on TBS and drama “True Blood” on TNT this Saturday.
As this is TV — not HBO — the shows will be edited both for content (receiving a TV-MA rating) and ad breaks.
The reruns will launch immediately out of NBA All Star coverage on the the cablers, with “True Blood” beginning Saturday after the game on TNT and “Silicon Valley” on TBS.
Following that initial premiere, “True Blood” will move to its regular time period on Mondays at 10 p.m. on TNT. “Silicon Valley” will air Sundays at 10 p.m. on TBS.
“We have an enviable arsenal of networks and assets which gives us flexibility and allows us to put our impressive content library to work on platforms where it can attract new audiences,” Kathleen Finch, chairman and chief content officer of Warner Bros. Discovery’s U.S. Networks Group, told Variety.
“On any given night 30% of the available cable audience is watching one of our networks — on average that’s more than 86 million viewers a week — so our ability to move content around and promote to and engage that huge audience strengthens our hand in an evolving business.”
https://variety.com/2023/tv/news/silicon-valley-true-blood-episodes-tbs-tnt-1235525717/
by Jennifer Maas
Feb. 16, 2023
Warner Bros. Discovery programming execs are trying a new experiment: Airing some iconic modern-day HBO programming on basic cable, beginning with comedy “Silicon Valley” on TBS and drama “True Blood” on TNT this Saturday.
As this is TV — not HBO — the shows will be edited both for content (receiving a TV-MA rating) and ad breaks.
The reruns will launch immediately out of NBA All Star coverage on the the cablers, with “True Blood” beginning Saturday after the game on TNT and “Silicon Valley” on TBS.
Following that initial premiere, “True Blood” will move to its regular time period on Mondays at 10 p.m. on TNT. “Silicon Valley” will air Sundays at 10 p.m. on TBS.
“We have an enviable arsenal of networks and assets which gives us flexibility and allows us to put our impressive content library to work on platforms where it can attract new audiences,” Kathleen Finch, chairman and chief content officer of Warner Bros. Discovery’s U.S. Networks Group, told Variety.
“On any given night 30% of the available cable audience is watching one of our networks — on average that’s more than 86 million viewers a week — so our ability to move content around and promote to and engage that huge audience strengthens our hand in an evolving business.”
https://variety.com/2023/tv/news/silicon-valley-true-blood-episodes-tbs-tnt-1235525717/