TMC
01-30-2023, 09:19 PM
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They had the worst ad. And the second-worst ad. And the third-worst ad. And the 6th worst ad. And the 7th worst ad. And the 11th worst ad. It was that bad.
At Super Bowl XXVII, Subaru aired six different advertisements to promote the Subaru Impreza. What followed was arguably the worst multi-ad campaign in Super Bowl history, as of the 43 ads that aired that night, Subaru finished at the bottom of the USA Today Ad Meter for every single one of them. This is the story behind the worst ad campaign in the history of the Super Bowl.
They had the worst ad. And the second-worst ad. And the third-worst ad. And the 6th worst ad. And the 7th worst ad. And the 11th worst ad. It was that bad.
At Super Bowl XXVII, Subaru aired six different advertisements to promote the Subaru Impreza. What followed was arguably the worst multi-ad campaign in Super Bowl history, as of the 43 ads that aired that night, Subaru finished at the bottom of the USA Today Ad Meter for every single one of them. This is the story behind the worst ad campaign in the history of the Super Bowl.