Perhaps one of the most popular commercials of the 80's and 90's and if you are a wrestling fan you probably remember Macho Man Randy Savage as a spokesman for Slim Jim. I don't know how or what inspired Macho Man Randy Savage to become a spokesman for Slim Jim but he was funny in these commercials. There was also Slim Jim commercials which featured Randy along with Hulk Hogan and it seemed to me that Slim Jim was a big sponsor of WWF Wrestling before it became WWE. But the commercials were best known for the comical line "snap into a Slim Jim
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Perhaps one of the most popular commercials of the 80's and 90's and if you are a wrestling fan you probably remember Macho Man Randy Savage as a spokesman for Slim Jim. I don't know how or what inspired Macho Man Randy Savage to become a spokesman for Slim Jim but he was funny in these commercials. There was also Slim Jim commercials which featured Randy along with Hulk Hogan and it seemed to me that Slim Jim was a big sponsor of WWF Wrestling before it became WWE. But the commercials were best known for the comical line "snap into a Slim Jim
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https://www.mashed.com/348694/how-randy-savage-saved-the-slim-jim-brand/

Here is a good article how Randy became a spokesman for Slim Jim