TMC
11-03-2022, 05:26 AM
https://www.forbes.com/sites/markjoyella/2022/11/02/debut-of-cnn-this-morning-draws-just-387000-viewers-down-from-the-show-it-replaced-cnn-new-day/
Tuesday’s debut (https://www.cnn.com/2022/09/15/media/cnn-morning-show) of CNN’s revamped morning show, CNN This Morning (https://deadline.com/2022/11/cnn-launches-morning-show-don-lemon-poppy-harlow-kaitlan-collins-1235159977/), slumped to a third-place finish in the cable news ratings, drawing an average audience of 387,000 viewers between 6 and 9 a.m. ET, according to ratings data compiled by Nielsen. That means the months-in-the-making new show—backed by significant promotion—actually did worse on its first morning than the show it replaced, the ratings-starved New Day, which in its last year averaged 414,000 viewers.
CNN This Morning trailed Fox News Channel’s Fox & Friends, which had a total audience Tuesday of 1.452 million viewers, and MSNBC’s Morning Joe, which delivered a total audience of 793,000 viewers. Among viewers 25-54, the key demographic valued by advertisers, Fox & Friends was first with 236,000 viewers, followed by Morning Joe (114,000 viewers) and CNN This Morning (71,000 viewers).
While morning shows see their ratings rise and fall as viewers dip in and leave, CNN’s fresh-from-the-showroom buzz didn’t climb out of third place at any point in the morning, trailing MSNBC by a significant margin each hour from 6 to 9 a.m., both among total viewers and in the key demo, where CNN has recently found some ratings success.
Tuesday’s debut (https://www.cnn.com/2022/09/15/media/cnn-morning-show) of CNN’s revamped morning show, CNN This Morning (https://deadline.com/2022/11/cnn-launches-morning-show-don-lemon-poppy-harlow-kaitlan-collins-1235159977/), slumped to a third-place finish in the cable news ratings, drawing an average audience of 387,000 viewers between 6 and 9 a.m. ET, according to ratings data compiled by Nielsen. That means the months-in-the-making new show—backed by significant promotion—actually did worse on its first morning than the show it replaced, the ratings-starved New Day, which in its last year averaged 414,000 viewers.
CNN This Morning trailed Fox News Channel’s Fox & Friends, which had a total audience Tuesday of 1.452 million viewers, and MSNBC’s Morning Joe, which delivered a total audience of 793,000 viewers. Among viewers 25-54, the key demographic valued by advertisers, Fox & Friends was first with 236,000 viewers, followed by Morning Joe (114,000 viewers) and CNN This Morning (71,000 viewers).
While morning shows see their ratings rise and fall as viewers dip in and leave, CNN’s fresh-from-the-showroom buzz didn’t climb out of third place at any point in the morning, trailing MSNBC by a significant margin each hour from 6 to 9 a.m., both among total viewers and in the key demo, where CNN has recently found some ratings success.