TMC
10-26-2022, 03:22 AM
https://www.sportsbusinessjournal.com/Daily/Issues/2022/10/25/Media/NFL-Films-content-output-expansion-goals.aspx
[quote]10.25.2022
NFL Films is "eyeing a Marvel-like brand expansion into theatrical development, tie-ins with game shows and cooking shows, and its bread-and-butter unscripted business," according to Claire Atkinson of BUSINESS INSIDER. The "fresh content effort" is about "making sure football stays relevant among the widest group of viewers possible." NFL Films also wants to be the "preeminent production partner for those looking to make football-related video IP." While most of NFL Films' business is in "unscripted productions," it is "developing a broader relationship in the movie arena." NFL Films is "not represented by a single talent agency and has no exclusive partnerships with Hollywood producers or studios." However, NFL Films Senior Dir Ross Ketover confirmed that there are "active conversations about such ties." Ketover added that while the league "didn't envisage directing fictional projects," it "could help develop IP and mine stories from its huge archives containing decades of football history." Ketover said that NFL Films is "producing from 5% to 10% more projects this year." An NFL spokesperson said that there are "40 in production and another two dozen in development." Ketover said that the NFL is "looking for athletes and agents to come and bring their stories to 'the place that knows how to tell sports stories better than anyone.'" Ketover: "We're looking to do things in new places. We've never had a show with the Food Network; we're doing one with them this year. We're shooting a tailgating competition show from NFL stadiums, debuting December" (BUSINESS INSIDER, 10/25 (https://www.businessinsider.com/nfl-films-our-version-marvel-universe-film-tv-series-2022-10)).
[quote]10.25.2022
NFL Films is "eyeing a Marvel-like brand expansion into theatrical development, tie-ins with game shows and cooking shows, and its bread-and-butter unscripted business," according to Claire Atkinson of BUSINESS INSIDER. The "fresh content effort" is about "making sure football stays relevant among the widest group of viewers possible." NFL Films also wants to be the "preeminent production partner for those looking to make football-related video IP." While most of NFL Films' business is in "unscripted productions," it is "developing a broader relationship in the movie arena." NFL Films is "not represented by a single talent agency and has no exclusive partnerships with Hollywood producers or studios." However, NFL Films Senior Dir Ross Ketover confirmed that there are "active conversations about such ties." Ketover added that while the league "didn't envisage directing fictional projects," it "could help develop IP and mine stories from its huge archives containing decades of football history." Ketover said that NFL Films is "producing from 5% to 10% more projects this year." An NFL spokesperson said that there are "40 in production and another two dozen in development." Ketover said that the NFL is "looking for athletes and agents to come and bring their stories to 'the place that knows how to tell sports stories better than anyone.'" Ketover: "We're looking to do things in new places. We've never had a show with the Food Network; we're doing one with them this year. We're shooting a tailgating competition show from NFL stadiums, debuting December" (BUSINESS INSIDER, 10/25 (https://www.businessinsider.com/nfl-films-our-version-marvel-universe-film-tv-series-2022-10)).