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In commercials when it comes to mascots and associated characters to go along with the products or restaurants they help promote the product or restaurant to become more successful as time goes by. For Burger King The Marvelous Magical Burger King worked like a miracle for their early commercials and probably is remembered as Burger King's most successful mascot ever in their history. But I think what really helped Burger King a lot was using celebrity voice talent for their commercials because when Arnold Stang of Top Cat voiced the animated Burger King in the later commercials Burger King learned by doing this makes a popular restaurant do very well. But when Burger King launched The Burger King Kids Club in the 80's they knew that to also attract kids you got to have a good successful kids meal what better way to enroll kids ages 4 to 12 in their own kids club by marketing to kids by having kids that appealed to the same hobbies and sports that kids loved. And so by debuting IQ Kid Vid Wheels Boomer Lingo Snaps Jaws and JD the dog these clever kids were perfect mascots to promote Burger King's Kids Club meal and it really helped in competition with McDonald's Happy Meal. But when Burger King no longer had the Burger Kids Club and started to focus on older kids by debuting the Big Kids Meal and when the Big Kids Meal debuted the classic familar Burger King Kids Club and kid mascots were a thing of the past. But one thing I can't figure out is why Burger King debuted the king mascot used in the 2000's Burger King commercials because I always thought he was the most scariest mascot of all time and was very creepy but for some unknown reason Burger King thought that this king mascot was very successful for them but I think it helped sold a lot of burgers
Bestie

I appreciate the work the guy did in putting together this video, but descriptions like "horrifying monstrosity," "terrifying," "creepy," and "abomination" for the mascots are more stupid than funny.

If the BK King were truly "creepy," why has he been used so much -- and so successfully?