TMC
02-12-2022, 09:15 PM
q_xFU5AXnKc
At Super Bowl XXXII between the Denver Broncos and Green Bay Packers, Intel unveiled one of the most hyped-up advertisements in the history of the Super Bowl, as they were going to air the first ever interactive Super Bowl commercial, where viewers at home could vote on what ad they wanted to see in the middle of the game. Unfortunately for Intel, this bold gamble at Super Bowl 32, especially by 1998 standards, backfired and did not work at all. This is the story behind the most disappointing ad in the history of the Super Bowl, and why it backfired.
At Super Bowl XXXII between the Denver Broncos and Green Bay Packers, Intel unveiled one of the most hyped-up advertisements in the history of the Super Bowl, as they were going to air the first ever interactive Super Bowl commercial, where viewers at home could vote on what ad they wanted to see in the middle of the game. Unfortunately for Intel, this bold gamble at Super Bowl 32, especially by 1998 standards, backfired and did not work at all. This is the story behind the most disappointing ad in the history of the Super Bowl, and why it backfired.