TMC
02-10-2022, 09:26 PM
diT7_0HAIAM
Imagine an advertising campaign so bad that not only do you finish with the worst ad of the night in the USA Today Ad Meter, and not only do you finish with two of the bottom five ads, but you somehow got beat out by a flu medicine commercial. Well, at Super Bowl XXXVI, Taco Bell decided at the last minute that, to promote the new steak quesadilla, they were going to air two commercials at the Super Bowl. And the reaction to the campaign by America was abysmal. This is the story behind this disastrous advertising strategy at Super Bowl 36.
Imagine an advertising campaign so bad that not only do you finish with the worst ad of the night in the USA Today Ad Meter, and not only do you finish with two of the bottom five ads, but you somehow got beat out by a flu medicine commercial. Well, at Super Bowl XXXVI, Taco Bell decided at the last minute that, to promote the new steak quesadilla, they were going to air two commercials at the Super Bowl. And the reaction to the campaign by America was abysmal. This is the story behind this disastrous advertising strategy at Super Bowl 36.