In the 1970's Tide debuted New Generation Tide which was also known as Tide XL and to honor it's release a wonderful commercial was released and when it starts it shows children playing in the sunshine and then cuts to a scene with the Tide box in a laundry basket set to a wonderful jingle. I don't know when in the 70's it aired but I think it's from 1977. The singers singing the jingle might be The Kingston Trio because it sounds like them when you watch the commercial
Bestie