TMC
02-01-2022, 07:40 PM
TiUEx4l8eEE
At Super Bowl XXV (https://en.wikipedia.org/wiki/Super_Bowl_XXV) between the New York Giants and Buffalo Bills, Pepsi had a commercial planned for the Big Game featuring Ray Charles, a ton of giveaways, and an interactive element where viewers could call in a number to win prizes. The advertising campaign and the spot for the commercial cost a whopping $20 million. And the end result? It never even aired as intended. This is the story behind this disastrous ad campaign.
At Super Bowl XXV (https://en.wikipedia.org/wiki/Super_Bowl_XXV) between the New York Giants and Buffalo Bills, Pepsi had a commercial planned for the Big Game featuring Ray Charles, a ton of giveaways, and an interactive element where viewers could call in a number to win prizes. The advertising campaign and the spot for the commercial cost a whopping $20 million. And the end result? It never even aired as intended. This is the story behind this disastrous ad campaign.