https://twitter.com/onepeloton/status/1470132497170239496

"And just like that...he's alive," Peloton tweeted in an ad featuring Peloton instructor Jess King and narrated by Ryan Reynolds (https://twitter.com/VancityReynolds/status/1470121571058601985), who was connected (https://www.primetimer.com/item/Peloton-ad-wife-lands-a-guest-role-on-The-Bold-and-the-Beautiful-XDS9Rd) to the company's last PR disaster.

Peloton instructor Jess King shares behind-the-scenes images of the company's And Just Like That response ad she filmed with Chris Noth (https://people.com/sports/jess-king-thanks-fans-for-support-after-release-of-magic-peloton-commercial-with-chris-noth/)

"Pinch me! I am so blown away by this team!" she wrote on Instagram (https://www.instagram.com/p/CXbwD3bOfux/), accompanied by images including one of her sitting with Noth, and the ad's narrator and producer Ryan Reynolds. "Big shoutout to the woman with marketing reflexes like a cat @daratreseder, that organized this magic in less than 48 hrs. I feel so honored to have been part of this team and for the opportunity to work with @vancityreynolds @chrisnothofficial and @maximumeffort. Thank you to everyone who has supported us, sent kind messages and comments. They are so appreciated!" The ad (https://www.primetimer.com/item/Chris-Noth-is-starring-in-a-Peloton-ad-87SE3n) was put together in less than 48 hours, with filming taking place on Saturday.