https://www.businessinsider.com/tcm-tiktok-gen-z-marilyn-monroe-audrey-hepburn-classic-films-2021-10

Turner Classic Movies' TikTok account, led by 24-year-old former intern Caroline Wigmore, uses classic film clips of film icons such as Marilyn Monroe and Audrey Hepburn to reach a younger audience. Wigmore said she enjoys finding ways to "bridge the gap" between pop culture phenomena and iconic movie moments. "Every time I see a beauty trend I'm like, 'I can think of a film that addresses that from 60 years ago.'"

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Turner Classic Movies once served a very specific purpose. It curated film history, treated classic cinema with respect, and trusted its audience to engage with older films on their own terms. Over time, that mission has quietly eroded.

This video essay looks at what has happened to Turner Classic Movies, why the channel feels fundamentally different today, and how corporate restructuring, shifting priorities, and a streaming-first mindset have pushed TCM to the margins. This isn’t about nostalgia for nostalgia’s sake. It’s about what gets lost when curation, preservation, and institutional memory stop being priorities when major corporations like Warner Bros and Netflix enter the ring.