I have noticed that McDonald's is having a lot of meals themed to celebrities and I would like to know the reason for this? Because I have seen meals such as the Travis Scott Meal The BTS Meal and now they have the Sweetie Meal that's based on a rap artist of the same name and it seems that these celebrity meals are gonna be McDonald's bestselling meals. Is McDonald's trying to build a celebrity fanbase by having a celebrity image? I do wonder what other celebrity meals McDonald's will make next?
Bestie

Simply just because of Marketing. People who tend to idolize this celebrities will follow their lifestyles including the foods they endorsed.

Yes, they are building a celebrity fanbase to increase sales. Such a good marketing move.

If I was a celebrity, I'd promote a Big Mac with tomatoes...for some reason, tomatoes on a Big Mac gives it more flavor.