Serta had an interesting way to sell mattresses by launching a commercial campaign that featured a set of sheep mascots known as The Serta Counting Sheep and were featured in Serta commercials in the 2000's. Because of their successful commercials Serta also gave buyers the chance to buy their very own Serta Counting Sheep plush and when you pressed the sheep's belly it counted from 1 to 10. These commercials were so funny and full of humor that we don't see in commercials today
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