Before Wheaties started having the biggest names in sports appear in commercials and cereal boxes Wheaties earliest commercials from the 50's had Champy The Lion and Champy was the early mascot of Wheaties who was sporty and encouraged everyone to eat their Wheaties and was dressed in sports attire. Although few people remember Champy Champy's message is still encouraging to people today. Would it be neat if Wheaties brought Champy The Lion back with a new look?