View Full Version : Coca-Cola joins Pepsi in sitting out this year's Super Bowl commercials


TMC
01-15-2021, 05:58 PM
https://variety.com/2021/tv/news/coca-cola-super-bowl-commercials-pepsi-1234886545/

Coca-Cola said Friday it would not run ads in CBS’ broadcast of Super Bowl LV, citing a “difficult choice” made to “ensure we are investing in the right resources during these unprecedented times.” Pepsi, meanwhile, has opted to focus on its annual halftime show.

TMC
01-27-2021, 12:22 AM
Budweiser is the latest major Super Bowl advertiser to sit out this year's big game due to the coronavirus crisis (https://www.usatoday.com/story/sports/Ad-Meter/2021/01/25/budweiser-forego-commercial-time-during-super-bowl-2021-broadcast/6693387002/)

The beer brand announced today that it will forego its annual Super Bowl commercial slot for the first time in 37 years so it can allocate its marketing resources to raise awareness about the COVID-19 vaccine.