JamesG
09-17-2020, 08:43 PM
AMC Networks & Twitch to Launch The Walking Dead Universe Live Streaming Channel
by Jill Goldsmith
September 17, 2020
dk2enZdNLog
Expanding a hugely popular franchise, AMC Networks is launching a new channel on Twitch, The Walking Dead Universe, in partnership with the popular Amazon-owned live-streaming service.
AMC said Thursday it will produce live original programming with fans able interact via Twitch, which started as a gaming platform but has expanded into all kinds of live streaming content with a strong social media component. TWDUniverse will start with around 12 hours of original content a week.
“As the storytelling and characters that span The Walking Dead Universe continue to grow, so do the innovative ways we reach and engage with fans – both old and new – across social media and popular new platforms like Twitch,” said David Beck, AMC Networks’ head of programming strategy and business operations.
“Sunday nights on Twitch are audience-first and fan-centric, and we are thrilled at this opportunity to build something new for passionate fans of The Walking Dead Universe.”
Content created exclusively for Twitch will start streaming Sunday, Sept. 20 with a live show, a ‘Watchalong’ during episode premieres and an ongoing conversation through midnight.
“The Walking Dead has built one of the most passionate and engaged audiences on television, and we’re thrilled to partner with AMC Networks to develop new ways for fans to experience this pop-culture phenomenon,” said Michael Aragon, SVP of Content at Twitch.
“Today, television audiences want more from their viewing experience beyond the traditional 50-minute episode, and we’re excited to partner with brands and networks in the future to expand this audience connection.”
https://deadline.com/2020/09/amc-networks-twitch-launch-walking-dead-universe-live-streaming-channel-1234578667/
by Jill Goldsmith
September 17, 2020
dk2enZdNLog
Expanding a hugely popular franchise, AMC Networks is launching a new channel on Twitch, The Walking Dead Universe, in partnership with the popular Amazon-owned live-streaming service.
AMC said Thursday it will produce live original programming with fans able interact via Twitch, which started as a gaming platform but has expanded into all kinds of live streaming content with a strong social media component. TWDUniverse will start with around 12 hours of original content a week.
“As the storytelling and characters that span The Walking Dead Universe continue to grow, so do the innovative ways we reach and engage with fans – both old and new – across social media and popular new platforms like Twitch,” said David Beck, AMC Networks’ head of programming strategy and business operations.
“Sunday nights on Twitch are audience-first and fan-centric, and we are thrilled at this opportunity to build something new for passionate fans of The Walking Dead Universe.”
Content created exclusively for Twitch will start streaming Sunday, Sept. 20 with a live show, a ‘Watchalong’ during episode premieres and an ongoing conversation through midnight.
“The Walking Dead has built one of the most passionate and engaged audiences on television, and we’re thrilled to partner with AMC Networks to develop new ways for fans to experience this pop-culture phenomenon,” said Michael Aragon, SVP of Content at Twitch.
“Today, television audiences want more from their viewing experience beyond the traditional 50-minute episode, and we’re excited to partner with brands and networks in the future to expand this audience connection.”
https://deadline.com/2020/09/amc-networks-twitch-launch-walking-dead-universe-live-streaming-channel-1234578667/