In the 90's Lifesavers started adding flair to their commercials by using Ladysmith Black Manbazo to sing a wonderful jingle about the candy "Ladysmith Black Manbazo for those who do not know is a well known group hailing from Africa and also has performed concerts all over the world and appeared on Disney's The Lion King soundtrack". And the commercials were extremely well done and are worth a watch. The Lifesavers commercial's jingle starts like this,
"Hum oh la la"
"Hum oh la la"
"Cherry Lime Orange Pineapple too"
"Lifesavers Hum"
These commercials proved how successful Lifesavers would sell big in the 90's and by having Ladysmith Black Manbazo sing the Lifesavers jingle helped a lot. After you see these commercials I advise you to check out an album of Ladysmith Black Manbazo to see their talent beyond these commercials
Bestie

Hi, Bestie! I never saw that commercial, but it sounds interesting. Does Ladysmith Black Manbazo still perform?
DTK