In 1991 Alpha Beta started to remodel their stores with an updated look and a new image and to honor their new image Alpha Beta debuted a new commercial with a new logo and slogan. The new logo for Alpha Beta was green colored with the Alpha Beta logo now in small letters. The commercial itself was amazing with a look at the updated store and image while the jingle/slogan is set to a latin music beat and featured the lyrics,
"Alpha Beta Fast"
"Alpha Beta Fresh"
"Alpha Beta Friendly"
There was also a Thanksgiving version of this commercial that promoted Thanksgiving specials and turkey sales. This new logo and slogan for Alpha Beta continued through 1992 until Alpha Beta's demise in 1998. In my eyes these commercials were cleverly designed and much better than the Alan Hamel Alpha Beta commercials from the 80's. If you enjoy looking at nostalgic commercials of supermarket chains from long ago start going on your own "Supermarket Sweep" of supermarket commercial research and give these commercials a watch
Bestie

Hi, Bestie! I remember Alpha Beta. They were a good supermarket. You know a lot of good supermarkets have closed. Now we just have a few giant ones. That is not a good thing. When the giant ones ran out of stuff, there was nowhere els to go. We need more choices in groceries.
DTK

Thanks for your reply and it would be cool if there were supermarkets like Alpha Beta today because there would be a lot of competition with all the small supermarkets and people would have a lot more places to grocery shop at. Another interesting fact about Alpha Beta and it's 1991 commercials is that the same company that owned Alpha Beta also owned the Arizona based supermarket chain Abco Foods and they used the same commercials and music with the Abco Foods logo on them
Bestie