JamesG
01-09-2020, 04:21 AM
AT&T Audience Network to End; Will Transition to HBO Max Preview Channel
by Denise Petski
January 8, 2020
AT&T’s Audience Network will soon cease to exist. AT&T said Wednesday that it will transition Audience Network’s linear and streaming broadcasts in the spring to become an HBO Max Preview Channel.
“We will begin to transition Audience Network from its current approach to support AT&T’s broader original content and marketing focus on the upcoming HBO Max service,” said Daniel York, chief content officer, AT&T Consumer.
“I am proud and grateful to the team at Audience for their many successes over the years, creating unique, fresh and provocative content along with our great studio partners. 20 years ago we were the first pay TV provider to differentiate our content offering with the best exclusive original content, and the team truly brought to life the network vision: Always Original, Never Ordinary.”
As to the fate of existing programming, an AT&T rep would only say, “Any future use of Audience Network content will be assessed at a later date.”
Original comedy "You, Me, Her" wrapped its five-season run in June. Drama "Condor" and comedy "Loudermilk" were renewed for new seasons but have not received release dates.
"Mr. Mercedes" wrapped Season 3 in November.
https://deadline.com/2020/01/att-audience-network-to-end-will-transition-to-hbo-max-1202825243/
by Denise Petski
January 8, 2020
AT&T’s Audience Network will soon cease to exist. AT&T said Wednesday that it will transition Audience Network’s linear and streaming broadcasts in the spring to become an HBO Max Preview Channel.
“We will begin to transition Audience Network from its current approach to support AT&T’s broader original content and marketing focus on the upcoming HBO Max service,” said Daniel York, chief content officer, AT&T Consumer.
“I am proud and grateful to the team at Audience for their many successes over the years, creating unique, fresh and provocative content along with our great studio partners. 20 years ago we were the first pay TV provider to differentiate our content offering with the best exclusive original content, and the team truly brought to life the network vision: Always Original, Never Ordinary.”
As to the fate of existing programming, an AT&T rep would only say, “Any future use of Audience Network content will be assessed at a later date.”
Original comedy "You, Me, Her" wrapped its five-season run in June. Drama "Condor" and comedy "Loudermilk" were renewed for new seasons but have not received release dates.
"Mr. Mercedes" wrapped Season 3 in November.
https://deadline.com/2020/01/att-audience-network-to-end-will-transition-to-hbo-max-1202825243/