With Cinemax getting removed from certain TV packages from major providers is the end coming near for Cinemax? Comcast has replaced it with their own Hitz on demand channel and other providers are dropping it also. There was also no mention of Cinemax when AT&T announced their new streaming service HBO Max. Will the linear channels be cut altogether or replaced with other HBO branded channels? It also has no real hit shows to entice subscribers https://www.fiercevideo.com/video/deeper-dive-comcast-and-other-tv-providers-leave-cinemax-out-cold

In the past, Cinemax was distinguished (from HBO) for its softcore porn. But it's such a niche, and not sure if it's true anymore. It does seem Cinemax is extraneous, but I doubt it Cinemax will be consolidated with HBO. Warner Media would rather keep additional subscription revenue coming in even if it's a dwindling base.

As far as Comcast's replacement, Hitz, that looks and sounds like a terrible name.

In the time that people are going digital with the Ipod and Roku services and the popularity of tablets and apps movie channels such as HBO and Starz and Encore Showtime and The Movie Channel have started to wane in popularity and with Cinemax I think the end is near. Because for a long time Cinemax was the king of cable movie channels and was considered by many people the better channel than HBO because even though Cinemax and HBO were brother and sister movie channels Cinemax was known for adding great movies but when HBO went downhill Cinemax soon followed by focusing on older movies like for instance if you were to look at Cinemax's movie schedule it is like the identical twin of HBO by showing movies like Days Of Thunder from 1990 Home Alone from 1991 The Doors also from 1991 and Fatal Attraction from 1987 and with all the promotion that they do on movies Cinemax should show the recent movies rather than going retro. But in all honesty I think HBO will go broke before Cinemax does because if you look at HBO all they focus on are original sitcoms and shows rather than movies and I can predict that HBO will launch a second channel if they don't decide to go broke after all called SuperMax or HBO Super and what it would be is a channel similar to FOX and CBS and focus mainly on sitcoms and other programming and I can guarantee that if the SuperMax Channel were to exist Cinemax would be saved from bankruptcy
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HBO’s Casey Bloys on Future of Cinemax Amid Subscriber Loss
by Nellie Andreeva
July 24, 2019


At the company’s earnings this morning, AT&T reported subscriber decreases for HBO.

Asked about the decline during the network’s executive session at TCA, President of Programming Casey Bloys was quick to point out that the losses were for Home Box Office, which includes HBO as well as Cinemax, and it was Cinemax which had bled subscribers after being de-packaged from HBO by some MVPDs, while HBO’s subscriber base had actually expanded.

“The environment is definitely changing,” HBO Programming President Casey Bloys told Deadline at TCA this afternoon. “It’s an ongoing discussion about what makes the most sense for Cinemax. I don’t know but obviously it doesn’t help when it’s been de-packaged.”




The development raises an alarm for the future of HBO’s sister network, which had long benefitted from being bundled with its famous sibling. Once known as “Skinemax” for its erotic fare, Cinemax entered original primetime programming a decade ago and a couple of years ago switched to adrenalized, action series, most of them lower-cost international co-productions like "Strike Back".

As for original series on Cinemax, “we will have original programming through 2020,” Bloys said. “I don’t know the answer to what the future looks like; it’s something that we are talking about.”




Is there a possibility for Cinemax to revert to being just a repurposing platform for HBO?

“Anything is possible – more programming, less programming, more movies,” Bloys said. “At this point anything is on the table.”

https://deadline.com/2019/07/future-of-cinemax-subscriber-loss-depackaging-casey-bloys-tca-1202653185/