The Ball Four sitcom of 1976 is maybe proof that the networks could be sold anything at that time, but Bouton undoubtedly took some good paydays out of it:

https://www.google.com/amp/s/www.nytimes.com/2019/07/10/sports/baseball/jim-bouton-dead-ball-four.amp.html

RIP
Jimmy B.

Rest in peace.