TMC
04-26-2019, 08:10 PM
https://www.vanityfair.com/hollywood/2019/04/billie-eilish-the-office-gen-z-netflix?verso=true
Netflix viewers spent 52 billion minutes on the show. Billie Eilish sampled an episode on her debut album. And Angela and Kevin are Instagram influencers. What gives?
Billie Eilish is a 17-year-old pop singer with wispy, blue-gray hair and an infectious, moody debut album, When We All Fall Asleep, Where Do We Go?, released about a month ago. She’s got a pout worthy of a supermodel and a bone-chillingly vacant stare, and you might have seen her with a live tarantula positioned in or around her mouth. Eilish is fearlessly fashionable and devastatingly hip. She’s also obsessed with The Office, NBC’s American remake of an offbeat two-season British series that debuted four years after she was born. Eilish samples the show on "My Strange Addiction," the ninth song of the album; she told MTV News that she just ripped the audio off of Netflix. In 2017, Eilish used the series’s theme song to open her concerts.
She’s not alone. The Office has rare reach among today’s viewers, almost 15 years after the show debuted and six after it ended. On Tuesday, The Wall Street Journal published a rare breakdown of Netflix viewership, via data compiled and analyzed by Nielsen. The study found that almost 3 percent of total user minutes last year were spent watching episodes of The Office. There are hundreds of shows on Netflix, and the streaming service has 139 million subscribers globally. Three percent of total minutes spent watching TV on Netflix is 52 billion minutes. This, for a comedy that was nearly canceled after its first six-episode season.
The next most-watched series is Friends, also an NBC comedy—a show for which Netflix shelled out $100 million, just to keep the sitcom on its service for another year. It boggles the mind to wonder what Netflix might pay for The Office—a show, the Journal article reports, that could leave the platform as NBCUniversal launches its own streaming service.
Netflix viewers spent 52 billion minutes on the show. Billie Eilish sampled an episode on her debut album. And Angela and Kevin are Instagram influencers. What gives?
Billie Eilish is a 17-year-old pop singer with wispy, blue-gray hair and an infectious, moody debut album, When We All Fall Asleep, Where Do We Go?, released about a month ago. She’s got a pout worthy of a supermodel and a bone-chillingly vacant stare, and you might have seen her with a live tarantula positioned in or around her mouth. Eilish is fearlessly fashionable and devastatingly hip. She’s also obsessed with The Office, NBC’s American remake of an offbeat two-season British series that debuted four years after she was born. Eilish samples the show on "My Strange Addiction," the ninth song of the album; she told MTV News that she just ripped the audio off of Netflix. In 2017, Eilish used the series’s theme song to open her concerts.
She’s not alone. The Office has rare reach among today’s viewers, almost 15 years after the show debuted and six after it ended. On Tuesday, The Wall Street Journal published a rare breakdown of Netflix viewership, via data compiled and analyzed by Nielsen. The study found that almost 3 percent of total user minutes last year were spent watching episodes of The Office. There are hundreds of shows on Netflix, and the streaming service has 139 million subscribers globally. Three percent of total minutes spent watching TV on Netflix is 52 billion minutes. This, for a comedy that was nearly canceled after its first six-episode season.
The next most-watched series is Friends, also an NBC comedy—a show for which Netflix shelled out $100 million, just to keep the sitcom on its service for another year. It boggles the mind to wonder what Netflix might pay for The Office—a show, the Journal article reports, that could leave the platform as NBCUniversal launches its own streaming service.