JamesG
04-12-2019, 01:23 AM
"The Act" Crime Anthology Sets New Subscribers-to-Series Record for Hulu
by Nellie Andreeva
April 11, 2019
Here is more evidence that no one can predict where the hits can come from.
There had been chatter that the streaming platform’s new anthology series "The Act", starring Patricia Arquette and Joey King, has been doing well. At today’s Disney Investor Day, Hulu CEO Randy Freer shed some light on the show’s success.
“It has driven more new subscribers to series than any other Hulu original in the first month,” he said.
Subscribers-to-series means new subscribers who joined Hulu and watched "The Act" within the first 24 hours. While there is no 100% certainty, this is a widely accepted industry metric — a property likely had driven someone to subscribe if they actively sought it out once they become members.
The success of "The Act" has encouraged Hulu to ramp up its limited series slate, especially true-crime projects, and I hear played a role in the platform’s recent decision to order, "The Dropout", a limited series starring Kate McKinnon as disgraced (and recently indicted) entrepreneur Elizabeth Holmes.
Written by Dean and Antosca and directed by Laure de Clermont-Tonnerre, "The Act" is a seasonal anthology series that tells startling, stranger-than-fiction true-crime stories.
The first season, which premiered on March 20, is based on Dean’s 2016 Buzzfeed article “Dee Dee Wanted Her Daughter to Be Sick, Gypsy Wanted Her Mom to Be Murdered.” It follows Gypsy Blanchard (King), a girl trying to escape the toxic relationship she has with her overprotective mother, Dee Dee (Arquette). Her quest for independence opens a Pandora’s box of secrets, one that ultimately leads to murder.
https://deadline.com/2019/04/the-act-crime-anthology-new-subscribers-to-series-record-hulu-1202594336/
by Nellie Andreeva
April 11, 2019
Here is more evidence that no one can predict where the hits can come from.
There had been chatter that the streaming platform’s new anthology series "The Act", starring Patricia Arquette and Joey King, has been doing well. At today’s Disney Investor Day, Hulu CEO Randy Freer shed some light on the show’s success.
“It has driven more new subscribers to series than any other Hulu original in the first month,” he said.
Subscribers-to-series means new subscribers who joined Hulu and watched "The Act" within the first 24 hours. While there is no 100% certainty, this is a widely accepted industry metric — a property likely had driven someone to subscribe if they actively sought it out once they become members.
The success of "The Act" has encouraged Hulu to ramp up its limited series slate, especially true-crime projects, and I hear played a role in the platform’s recent decision to order, "The Dropout", a limited series starring Kate McKinnon as disgraced (and recently indicted) entrepreneur Elizabeth Holmes.
Written by Dean and Antosca and directed by Laure de Clermont-Tonnerre, "The Act" is a seasonal anthology series that tells startling, stranger-than-fiction true-crime stories.
The first season, which premiered on March 20, is based on Dean’s 2016 Buzzfeed article “Dee Dee Wanted Her Daughter to Be Sick, Gypsy Wanted Her Mom to Be Murdered.” It follows Gypsy Blanchard (King), a girl trying to escape the toxic relationship she has with her overprotective mother, Dee Dee (Arquette). Her quest for independence opens a Pandora’s box of secrets, one that ultimately leads to murder.
https://deadline.com/2019/04/the-act-crime-anthology-new-subscribers-to-series-record-hulu-1202594336/