View Full Version : ODAAT would have to wait years to join another streaming service


TMC
03-18-2019, 09:25 PM
..., but the wait is less restrictive for broadcast and cable

https://deadline.com/2019/03/one-day-at-a-time-future-netflix-restrictive-deal-options-1202577049

Canceled Netflix series from outside studios are forbidden from joining another network for at least two to three years. "I hear Netflix’s freeze on One Day At a Time, a broad, multi-camera comedy, is a bit less restrictive," reports Nellie Andreeva Andreeva. While the ban on the series airing new episodes on SVOD platforms is a couple of years, I hear the window is just a few months for linear networks, which would allow the Latinx family comedy to pursue a fourth season on a traditional network that could air the next broadcast season." Andreeva adds that Netflix can always release One Day at a Time from those restrictions.

Netflix may be rewriting the TV rulebook with TV shows lasting two to three seasons (https://deadline.com/2019/03/netflix-tv-series-cancellations-strategy-one-day-at-a-time-1202576297/)

One Day at a Time is the latest Netflix show with a loyal fanbase that was canceled after two or three seasons, joining shows like American Vandal, Love, Bloodline and the Marvel series. "For decades, the success of a TV series had been measured by its longevity," says Deadline's Nellie Andreeva. "The standard series regular contracts are for six years, which has been considered a threshold for a show to be deemed reasonably successful. Netflix may be rewriting the rulebook with a business model that involves shows often running for two to three seasons. The Internet network also is assuring its series will remain Netflix exclusives even after their cancellation, with a moratorium allegedly built into deals that prevents axed shows from moving to a new home. That is despite the streamer readily taking in series canceled elsewhere, like Lucifer and Designated Survivor." Andreeva adds that One Day at a Time's viewership rose between Seasons 1 and 2 and between Seasons 2 and 3. Yet for the beloved show to keep going, it would've needed to be nominated for awards -- not support from TV critics. "I hear that, according to Netflix’s data, beyond Season 2-3, middle-of-the road series — even those with loyal fan base like One Day at a Time — would not generate significant new signups," she says. "But new shiny things will. Netflix’s strategy to grow subscription base is focused on introducing new series all the time, sometimes multiple ones each weekend. According to industry observers, fans of some of the canceled series would be disappointed by their demise but not upset enough to drop Netflix as there is new product coming out all the time that catches their attention."

One Day at a Time was always preparing its fans for its own ending (https://www.theatlantic.com/entertainment/archive/2019/03/netflixs-one-day-at-a-time-taught-fans-about-loss/585061/)

"It isn’t that the beloved sitcom wanted to end—far from it," says Kelly Connolly of the comedy Netflix canceled Thursday after three seasons. "Every year, the cast and creatives clawed their way to a renewal, spearheading impassioned Twitter campaigns to save the consistently on-the-bubble show. But on-screen, One Day at a Time understood loss as an inevitability, just as it understood that the sun would rise the next day. The hard fight to survive, and to do so vibrantly, was baked into the DNA of the series itself." Connolly says Netflix's explanation that "in the end simply not enough people watched to justify another season" was tantamount to "passing the buck to a ghost...The idea that One Day at a Time’s future was ever outside Netflix’s control was an illusion. The cast, showrunners, and fans were left to push for the show’s renewal on social media because Netflix had failed to give the throwback sitcom the same robust promotion it had given other buzzy original series, such as Stranger Things and 13 Reasons Why. Hot off an expensive Oscars campaign for Roma, the company has been touting itself as a platform for diverse voices, but that commitment feels hollow when one of its most inclusive shows was given so few opportunities to find an audience."

ALSO:

The notion that Netflix could no longer afford One Day at a Time is laughable (https://www.thedailybeast.com/netflix-cancels-one-day-at-a-time-its-most-infuriating-programming-decision-yet): "We know how TV works," says Kevin Fallon. "It’s not a 'the money from this show should be going to that show instead' situation. But in this ratings vacuum, that’s the only logical thing for viewers to think. Ryan Murphy, Shonda Rhimes, the Obamas, and Kenya Barris have Netflix deals cumulatively approaching a billion dollars—and have all yet to produce anything for us to judge those paychecks against. Netflix spent $100 million to keep Friends, a show that is airing on at least one TV channel (but probably three) at any given time, streaming for one year. It makes the idea of ODAAT being financially untenable laughable."
One Day at a Time operated as if it was on borrowed time, knowing the limited opportunities for Latinx folks in TV (https://tv.avclub.com/one-day-at-a-time-treated-every-finale-like-it-could-be-1833334710)
Netflix is trying to retain its outsider status while it makes the kind of unpopular decisions that comes with money and power (https://www.theringer.com/tv/2019/3/14/18266128/one-day-at-a-time-canceled-netflix-strategy)
Gloria Calderón Kellett's #SaveODAAT pitch to other networks (https://twitter.com/everythingloria/status/1106578085309112320): "Good news.... we can be yours! We can easily do a reset so that those not familiar with the show will get all the info they need. Call Sony"