I was seeing an informercial for the Sobakawa Cloud Pillow yesterday and it got me to remembering when the Sobakawa Pillow debuted in the 90's and it was filled with buckwheat husks as stuffing and it was designed to help you sleep better and sprawned a trend of pillows stuffed with buckwheat husks. Before the My Pillow became popular the Sobakawa Pillow was one of the popular As Seen On TV products of the 90's
Bestie