JamesG
01-30-2019, 02:27 PM
"Star Trek" & "Let’s Make a Deal": Game Show Boldly Seeks Out New Life with Brand Enterprise
by Geoff Boucher
January 30, 2019
"Star Trek" will mind-meld with "Lets Make a Deal" for a special all-Trekkie episode of the CBS game show on February 4, with official "Star Trek" prizes, props, costumes, and a special guest appearance by Mary Chieffo from "Star Trek: Discovery".
The partnering represents a potent promotion for "Star Trek: Discovery", the must-deliver flagship for the CBS All-Access subscription play.
For "Let’s Make A Deal", the entire enterprise shows the game show is still boldly going in new directions in its 55th year (and after 3,500+ episodes) with its first take-over, branded theme and its first in-show, pop-culture brand partner.
https://deadline.com/2019/01/star-trek-lets-make-a-deal-lmad-trekkies-cbs-team-up-1202545212/
by Geoff Boucher
January 30, 2019
"Star Trek" will mind-meld with "Lets Make a Deal" for a special all-Trekkie episode of the CBS game show on February 4, with official "Star Trek" prizes, props, costumes, and a special guest appearance by Mary Chieffo from "Star Trek: Discovery".
The partnering represents a potent promotion for "Star Trek: Discovery", the must-deliver flagship for the CBS All-Access subscription play.
For "Let’s Make A Deal", the entire enterprise shows the game show is still boldly going in new directions in its 55th year (and after 3,500+ episodes) with its first take-over, branded theme and its first in-show, pop-culture brand partner.
https://deadline.com/2019/01/star-trek-lets-make-a-deal-lmad-trekkies-cbs-team-up-1202545212/