For example on Let's Make a Deal, Jay Stewart would go for example, "Its a new Cadillac" then he'd go through the features of the car then he'd add "With tax and license it sells for $9,402 dollars!" or Bill Wolff would say "The first part of Another World is brought to you by Ivory Soap" and then deliver the ad copy.

If they’re off camera, they can just read what the sponsor wrote. On camera they can memorize or use cue cards.

On The Price is Right, current announcer George Gray has to go through pages of prize copy.

Kenny Williams on Hollywood Squares was no slouch either. Game shows now use commercial clips to run down their prize lists and fee plugs; in those days the announcer did it all and Kenny Williams was no exception. It is he that we long-term couch potatoes have to thank for memorizing the address to the Spiegel catalog (Chicago 60609), and for probably driving certain cars that we did (he plugged the Chevy or Pontiac or Oldsmoble that was being given away, often as many as four times in a single show). And of course, it was he who served as fashion commentator as the lovely Phyllis Diller, or Joan Rivers, or other female guest (and sometimes male...I think Marty Allen even did it once) modeled those furs from Dicker and Dicker of Beverly Hills. Those were the days folks. Mel Brandt's plugs for Fab detergent on The Doctors is another good example.

On The Price is Right, current announcer George Gray has to go through pages of prize copy.

The soap opera ones, like Mel Brandt had so easy- opening any sponsor vo's and closing credits.