TMC
10-05-2018, 11:03 PM
...know what network it's on
https://www.indiewire.com/2018/10/network-tv-netflix-branding-nbc-cw-good-place-riverdale-1202009891
In fact, TV networks are working to make sure that their shows are associated with their network brands when their reruns stream on Netflix. As Indiewire notes, The Good Place might have as many viewers on Netflix as it has on NBC. The CW is also trying to make sure that Riverdale isn't considered a Netflix show. But outside of the U.S., Riverdale is presented as a "Netflix Original." “What we started noticing is there became a lot of consumer confusion in terms of what shows were produced where,” said Rick Haskins, executive VP for marketing and digital programs at The CW. “Especially on a show like Riverdale, which a lot of people discovered on Netflix, but didn’t actually know it was a CW show. The dilemma we face is, how do we let people know that it’s a CW show and that when we go into a new season, we’re the only ones that are going to have new episodes? We love Netflix, and the Netflix deal works for us really well. But by the same token, we want our consumer to know that there are new episodes on The CW — and that they should watch on The CW.”
https://www.indiewire.com/2018/10/network-tv-netflix-branding-nbc-cw-good-place-riverdale-1202009891
In fact, TV networks are working to make sure that their shows are associated with their network brands when their reruns stream on Netflix. As Indiewire notes, The Good Place might have as many viewers on Netflix as it has on NBC. The CW is also trying to make sure that Riverdale isn't considered a Netflix show. But outside of the U.S., Riverdale is presented as a "Netflix Original." “What we started noticing is there became a lot of consumer confusion in terms of what shows were produced where,” said Rick Haskins, executive VP for marketing and digital programs at The CW. “Especially on a show like Riverdale, which a lot of people discovered on Netflix, but didn’t actually know it was a CW show. The dilemma we face is, how do we let people know that it’s a CW show and that when we go into a new season, we’re the only ones that are going to have new episodes? We love Netflix, and the Netflix deal works for us really well. But by the same token, we want our consumer to know that there are new episodes on The CW — and that they should watch on The CW.”