Alex, Inc. - Wednesdays at 8:30PM ET/PT on ABC
Premieres Wednesday, March 28, 2018 at 8:30PM ET/PT

Based on Alex Blumberg's successful podcast StartUp, comedy series Alex, Inc. is all about the things that happen – the good, the bad and the ugly – when a journalist and family man quits his job to start his own company. He quickly discovers it's going to be a lot harder than he thought. Alex Schuman is a successful radio producer with a whip-smart, public defender wife, Meheroon, (aka "Rooni") and two confident, quirky children, Ben and Soraya. After years of making the kind of content that brings no creative fulfilment, in what most would consider an early mid-life crisis, Alex decides to risk everything – including his savings – to start his own business. Armed only with the help of his overenthusiastic producer, Deirdre, and his fast-talking, unemployed second cousin, Eddie, Alex navigates the crazy world of start-ups while trying to keep his marriage and family a priority.

Read our review here:
http://blog.sitcomsonline.com/2018/03/abc-mid-season-pilot-review-alex-inc.html

Zach Braff is essentially playing his Scrubs character on Alex, Inc. -- unfortunately, it's not particularly well-written (http://www.vulture.com/2018/03/alex-inc-review.html)
"Alex, Inc. (http://forums.previously.tv/topic/67929-s01e01-the-unfair-advantage/?do=getLastComment) is a comedy about a man recording a podcast about the fact that he’s starting a podcast company. It is based, loosely, on an actual podcast," says Jen Chaney of the ABC comedy. "That’s a multilayered level of navel gazing that generally leads to someone losing an eye in a tragic belly-button-observing accident. ... Based on the first three episodes, the first of which airs tonight, Alex, Inc. seems more like a family sitcom that occasionally dresses like a workplace comedy."

ALSO:

Alex, Inc. doesn't have nearly enough charisma to pull of the "dreams matter!" fantasy it's pushing (https://www.vox.com/culture/2018/3/28/17168202/alex-inc-zach-braff-splitting-up-together-jenna-fischer-review)
Alex, Inc. is a reminder that Braff has incredible comic timing (https://decider.com/2018/03/27/zach-braff-sitcom-alex-inc-abc/)
Braff: "It’s about podcasting and the new version of American dream ..." (http://ew.com/tv/2018/03/28/zach-braff-alex-inc/)
Braff originally imagined returning to TV on a streaming service "where they do these amazing shows I binge just like everyone" (https://www.hollywoodreporter.com/live-feed/why-zach-braff-returned-broadcast-tv-abcs-alex-1096113)