JamesG
06-28-2017, 07:05 PM
"Pretty Little Liars" Series Finale Ratings Rise over 2016, Dominates Social Media
by Dominic Patten
June 28, 2017
After seven seasons, last night’s "Pretty Little Liars" series finale on Freeform finally revealed who the mysterious blackmailing A.D. was and the I. Marlene King-created drama went out with a rare ratings rise.
Unlike many series nowadays, the two-hour final episode “Till Death Do Us Part” saw not only an uptick week-to-week but also year-to-year. Surging up 75% among adults 18-49 from its June 20 penultimate episode “Farewell, My Lovely,” the King-directed finale snagged 1.4 million viewers.
That’s the second-most watched PLL of the season after the Season 7 opener of June 21, 2016.
Of course, ratings are only part of the audience reaction story when it comes to the social media-strong "Pretty Little Liars". With 1.7 million tweets around the world last night, Tuesday’s finale is the most-tweeted TV episode of 2017 so far.
Over all of Tuesday, with its Season 7 marathon on Freeform before the finale, PLL scored 4.9 million engagements on social media platforms like Twitter and Facebook.
http://deadline.com/2017/06/pretty-little-liars-series-finale-ratings-rise-freeform-1202121670/
by Dominic Patten
June 28, 2017
After seven seasons, last night’s "Pretty Little Liars" series finale on Freeform finally revealed who the mysterious blackmailing A.D. was and the I. Marlene King-created drama went out with a rare ratings rise.
Unlike many series nowadays, the two-hour final episode “Till Death Do Us Part” saw not only an uptick week-to-week but also year-to-year. Surging up 75% among adults 18-49 from its June 20 penultimate episode “Farewell, My Lovely,” the King-directed finale snagged 1.4 million viewers.
That’s the second-most watched PLL of the season after the Season 7 opener of June 21, 2016.
Of course, ratings are only part of the audience reaction story when it comes to the social media-strong "Pretty Little Liars". With 1.7 million tweets around the world last night, Tuesday’s finale is the most-tweeted TV episode of 2017 so far.
Over all of Tuesday, with its Season 7 marathon on Freeform before the finale, PLL scored 4.9 million engagements on social media platforms like Twitter and Facebook.
http://deadline.com/2017/06/pretty-little-liars-series-finale-ratings-rise-freeform-1202121670/