TMC
04-10-2017, 09:05 PM
https://deadline.com/2017/04/peoples-choice-awards-cbs-e-1202063827/
This is an end of an era. E! has acquired People’s Choice Awards, a CBS staple which had aired on the eye network since its 1975 launch, with Mark Burnett producing for the past eight years. Going forward, E! will be the exclusive home of the annual award show voted on by fans, in addition to taking over People’s Choice Awards’ digital, social and voting platforms. E! will air the People’s Choice Awards starting in 2018 with its 44th annual installment to be produced by NBCUniversal’s Wilshire Studios, which also produces E!’s signature Live From The Red Carpet.
People’s Choice Awards was originally created in 1975 by Robert Stivers. People’s Choice Awards was previously owned by Procter & Gamble. Once a formidable ratings force, the awards franchise’s numbers on CBS have been on the decline for the past few years. The most recent 2017 edition in January hit an all-time low in adults 18-49 with a 1.2 Live+Same Day rating, a tenth down from the previous low mark of 1.3 in 2016. The total viewership did tick up just a fraction, from just more than 6 million to 6.66 million.
People’s Choice Awards follows another longtime broadcast staple, the Daytime Emmy Awards, which also migrated to cable and eventually online following ratings erosion.
The main reason this show had for existing was the P&G sponsorship. Once that went away, and it lived totally on scatter ads, the ratings didn't attract enough revenue. CBS was better served with regular programming. This has been an awards show where all the winners knew in advance, and so many simply sent acceptance videos. No drama, no excitement, no agony of defeat, no fun fashion show on the red carpet. All those things meant lower ratings, which meant less money, which meant it goes to cable. Over at E! they can turn it into a week-long deal, sell a bigger package, and use it to promote their regular programming and talent.
This is an end of an era. E! has acquired People’s Choice Awards, a CBS staple which had aired on the eye network since its 1975 launch, with Mark Burnett producing for the past eight years. Going forward, E! will be the exclusive home of the annual award show voted on by fans, in addition to taking over People’s Choice Awards’ digital, social and voting platforms. E! will air the People’s Choice Awards starting in 2018 with its 44th annual installment to be produced by NBCUniversal’s Wilshire Studios, which also produces E!’s signature Live From The Red Carpet.
People’s Choice Awards was originally created in 1975 by Robert Stivers. People’s Choice Awards was previously owned by Procter & Gamble. Once a formidable ratings force, the awards franchise’s numbers on CBS have been on the decline for the past few years. The most recent 2017 edition in January hit an all-time low in adults 18-49 with a 1.2 Live+Same Day rating, a tenth down from the previous low mark of 1.3 in 2016. The total viewership did tick up just a fraction, from just more than 6 million to 6.66 million.
People’s Choice Awards follows another longtime broadcast staple, the Daytime Emmy Awards, which also migrated to cable and eventually online following ratings erosion.
The main reason this show had for existing was the P&G sponsorship. Once that went away, and it lived totally on scatter ads, the ratings didn't attract enough revenue. CBS was better served with regular programming. This has been an awards show where all the winners knew in advance, and so many simply sent acceptance videos. No drama, no excitement, no agony of defeat, no fun fashion show on the red carpet. All those things meant lower ratings, which meant less money, which meant it goes to cable. Over at E! they can turn it into a week-long deal, sell a bigger package, and use it to promote their regular programming and talent.