In the movie world I have started to notice a trend that I haven't figured out why they do it? Every time a movie debuts the toy companies release merchandise of the movie way before the movie comes out. Is it because to make the movies more successful or is it to let kids get to know the characters of the movies before it debuts? Take for instance way before Disney's Zootopia was released to theaters I've saw Disney's Zootopia toys being released and because of a deal with Target Zootopia toys and merchandise are flying off the shelves and becoming hard to find and I can't understand why this is a habit of movies. A second movie that also is doing this is the newest Captain America movie and I have seen action figures on Captain America and other merchandise as well. And Disney is also doing this with Finding Dory by releasing Finding Dory merchandise a month before the movie's release. Why I think the movies are doing this is a mystery to me and I consider this movie merchandise a sort of spoiler and by the time the movie is released people will be tired of seeing movie merchandise and the toy companies and movie companies should break this habit
What's your view on this topic?
Bestie

My guess would be that the companies that make the items associated with a soon-to-be-released film probably believe that all the hype over it might cause people to want to buy merchandise beforehand rather than afterwards when all the hype has died down.

Thanks for your wonderful input Zoneboy. I have been a collector of movie merchandise since I was a kid and seeing this surprise really has shocked me and my mother and I always like to check out the movie merchandise and I always buy it little by little. Like when Zootopia came out I was the first to get the plush characters of the movie and it's always fun to see the new movie merchandise
Bestie