JamesG
11-23-2014, 06:07 PM
Weekend Report: Mockingjay Can't Catch Fire
by Ray Subers
November 23, 2014
As expected, The Hunger Games: Mockingjay - Part 1 easily scored the biggest debut of the year this weekend.
However, the third movie in the immensely popular franchise did drop off dramatically from its predecessors, and even wound up below the penultimate chapters in the Harry Potter and Twilight franchises.
Playing at 4,151 theaters, Mockingjay opened to an estimated $123 million this weekend. That's well above Transformers: Age of Extinction's $100 million debut, which was the previous high for 2014.
Overall, this opening weekend ranks 15th all-time.
Mockingjay's debut doesn't compare favorably to the other movies in the Hunger Games franchise, though: it's down 22 percent from Catching Fire's $158 million, and is also significantly lower than the original movie's $152 million.
More surprising is the fact that Mockingjay wound up lower than Harry Potter and the Deathly Hallows Part 1's $125 million and The Twilight Saga: Breaking Dawn Part 1's $138 million.
It's worth noting up front that Lionsgate is going to make a ton of money on this movie, both domestically and internationally. This opening reinforces that The Hunger Games is one of the most popular and successful big-screen franchises ever.
At the same time, a 22 percent drop going in to the penultimate installment is stunning for a series that's been as well-managed and well-received as this one.
As covered extensively in the weekend forecast, Mockingjay had a lot working against it. The final book in the Hunger Games franchise is widely regarded as the least successful, and surely some viewers weren't interested in paying to see only the first half of that story.
The movie also lacked the strong marketing hook that the first two had — if you want to see the games, you need to buy a ticket —a nd received noticeably weaker reviews.
Finally, this was the first installment that wasn't on IMAX screens: along with a tiny hit in direct revenue, this also served to lessen the movie's "event" status.
If Mockingjay holds up like the first two Hunger Games movies, it will close with around $330 million, which would put it below Guardians of the Galaxy.
It's rare that the third movie in a franchise holds up as well as its predecessors, though: a more likely outcome is a total just over $300 million.
In a distant second place, Big Hero 6 eased 42 percent to an estimated $20.1 million.
To date, the Disney Animation hit has grossed $135.7 million, and remains on track to finish with around $200 million (though it needs to hold up against Penguins of Madagascar, which could be tough).
Christopher Nolan's Interstellar took third place with $15.1 million (off 47 percent).
Through its third weekend, the movie has earned $120.7 million, and is on pace to close below $175 million.
After opening in first place last weekend, Dumb and Dumber To fell victim to some poor word-of-mouth in its second outing. The comedy sequel plummeted 62 percent to an estimated $13.8 million, which brings its 10-day total to $57.5 million.
With Horrible Bosses 2 on the horizon, it's very unlikely that Dumber To comes close to $100 million.
Gone Girl finished in the Top Five for the eighth weekend in a row.
The movie added $2.8 million, and has so far grossed a stunning $156.8 million.
Stephen Hawking biopic The Theory of Everything expanded to 140 locations and cracked the Top 10 with an estimated $1.5 million.
That translates to over $10,000 per-theater, which is a strong average for this point in a platform release. Look for the movie to make another big expansion over Thanksgiving weekend.
http://www.boxofficemojo.com/news/?id=3965&p=.htm
November 21-23, 2014 Weekend Studio Estimates:
1. The Hunger Games: Mockingjay - Part 1 $123,000,000
2. Big Hero 6 $20,086,000 / $135,708,000
3. Interstellar $15,100,000 / $120,692,000
4. Dumb and Dumber 2 $13,820,000 / $57,473,000
5. Gone Girl $2,815,000 / $156,823,000
6. Beyond the Lights $2,630,000 / $10,124,000
7. St. Vincent $2,354,000 / $36,613,000
8. Fury $1,900,000 / $79,150,000
9. Birdman $1,855,000 / $14,407,000
10. The Theory of Everything $1,500,000 / $2,796,000
by Ray Subers
November 23, 2014
As expected, The Hunger Games: Mockingjay - Part 1 easily scored the biggest debut of the year this weekend.
However, the third movie in the immensely popular franchise did drop off dramatically from its predecessors, and even wound up below the penultimate chapters in the Harry Potter and Twilight franchises.
Playing at 4,151 theaters, Mockingjay opened to an estimated $123 million this weekend. That's well above Transformers: Age of Extinction's $100 million debut, which was the previous high for 2014.
Overall, this opening weekend ranks 15th all-time.
Mockingjay's debut doesn't compare favorably to the other movies in the Hunger Games franchise, though: it's down 22 percent from Catching Fire's $158 million, and is also significantly lower than the original movie's $152 million.
More surprising is the fact that Mockingjay wound up lower than Harry Potter and the Deathly Hallows Part 1's $125 million and The Twilight Saga: Breaking Dawn Part 1's $138 million.
It's worth noting up front that Lionsgate is going to make a ton of money on this movie, both domestically and internationally. This opening reinforces that The Hunger Games is one of the most popular and successful big-screen franchises ever.
At the same time, a 22 percent drop going in to the penultimate installment is stunning for a series that's been as well-managed and well-received as this one.
As covered extensively in the weekend forecast, Mockingjay had a lot working against it. The final book in the Hunger Games franchise is widely regarded as the least successful, and surely some viewers weren't interested in paying to see only the first half of that story.
The movie also lacked the strong marketing hook that the first two had — if you want to see the games, you need to buy a ticket —a nd received noticeably weaker reviews.
Finally, this was the first installment that wasn't on IMAX screens: along with a tiny hit in direct revenue, this also served to lessen the movie's "event" status.
If Mockingjay holds up like the first two Hunger Games movies, it will close with around $330 million, which would put it below Guardians of the Galaxy.
It's rare that the third movie in a franchise holds up as well as its predecessors, though: a more likely outcome is a total just over $300 million.
In a distant second place, Big Hero 6 eased 42 percent to an estimated $20.1 million.
To date, the Disney Animation hit has grossed $135.7 million, and remains on track to finish with around $200 million (though it needs to hold up against Penguins of Madagascar, which could be tough).
Christopher Nolan's Interstellar took third place with $15.1 million (off 47 percent).
Through its third weekend, the movie has earned $120.7 million, and is on pace to close below $175 million.
After opening in first place last weekend, Dumb and Dumber To fell victim to some poor word-of-mouth in its second outing. The comedy sequel plummeted 62 percent to an estimated $13.8 million, which brings its 10-day total to $57.5 million.
With Horrible Bosses 2 on the horizon, it's very unlikely that Dumber To comes close to $100 million.
Gone Girl finished in the Top Five for the eighth weekend in a row.
The movie added $2.8 million, and has so far grossed a stunning $156.8 million.
Stephen Hawking biopic The Theory of Everything expanded to 140 locations and cracked the Top 10 with an estimated $1.5 million.
That translates to over $10,000 per-theater, which is a strong average for this point in a platform release. Look for the movie to make another big expansion over Thanksgiving weekend.
http://www.boxofficemojo.com/news/?id=3965&p=.htm
November 21-23, 2014 Weekend Studio Estimates:
1. The Hunger Games: Mockingjay - Part 1 $123,000,000
2. Big Hero 6 $20,086,000 / $135,708,000
3. Interstellar $15,100,000 / $120,692,000
4. Dumb and Dumber 2 $13,820,000 / $57,473,000
5. Gone Girl $2,815,000 / $156,823,000
6. Beyond the Lights $2,630,000 / $10,124,000
7. St. Vincent $2,354,000 / $36,613,000
8. Fury $1,900,000 / $79,150,000
9. Birdman $1,855,000 / $14,407,000
10. The Theory of Everything $1,500,000 / $2,796,000