JamesG
07-23-2014, 06:52 PM
The CW Pulls Comedy Series "Backpackers" & "Seed"
by NELLIE ANDREEVA
July 23, 2014
The CW is pulling the plug on its latest attempt to launch scripted comedies. Online-to-TV transplant "Backpackers" and Canadian import "Seed" are coming off the schedule immediately.
The CW used "Whose Line Is It Anyway?" to launch "Backpackers" and "Seed", each following an episode of "Whose Line" in Week 1. The network tried a different strategy in the second week, with an hour of "Whose Line" followed by the two comedies, also changing the order of the new series.
Nothing worked, with both comedies pulling in a 0.2 in 18-49 in their premieres and "Backpackers" falling to a 0.1 this past Monday.
“It wasn’t as successful as I hoped, to be launching Backpackers and Seed behind Whose Line,” CW President Mark Pedowitz acknowledged at TCA last week.
He reaffirmed that the network’s goal continues to be “to use Whose Line as time goes on to see if we can launch other comedy, whether it be in the summer or in spring or alternative shows behind it. We believe our niche now for alternative is much more comedic reality. We feel that we’ll be far more successful with that than anything else.”
http://www.deadline.com/2014/07/cw-pulls-comebackpackers-seed-cancelled-top-model-moves-to-monday-cw/
by NELLIE ANDREEVA
July 23, 2014
The CW is pulling the plug on its latest attempt to launch scripted comedies. Online-to-TV transplant "Backpackers" and Canadian import "Seed" are coming off the schedule immediately.
The CW used "Whose Line Is It Anyway?" to launch "Backpackers" and "Seed", each following an episode of "Whose Line" in Week 1. The network tried a different strategy in the second week, with an hour of "Whose Line" followed by the two comedies, also changing the order of the new series.
Nothing worked, with both comedies pulling in a 0.2 in 18-49 in their premieres and "Backpackers" falling to a 0.1 this past Monday.
“It wasn’t as successful as I hoped, to be launching Backpackers and Seed behind Whose Line,” CW President Mark Pedowitz acknowledged at TCA last week.
He reaffirmed that the network’s goal continues to be “to use Whose Line as time goes on to see if we can launch other comedy, whether it be in the summer or in spring or alternative shows behind it. We believe our niche now for alternative is much more comedic reality. We feel that we’ll be far more successful with that than anything else.”
http://www.deadline.com/2014/07/cw-pulls-comebackpackers-seed-cancelled-top-model-moves-to-monday-cw/