http://m.washingtonpost.com/news/the-intersect/wp/2014/06/09/why-is-everyone-posting-about-rue-mcclanahans-death-when-she-died-four-years-ago/

The former “Golden Girls” star died four years ago, but you would never know it from the reaction on social media this week.
Read more at http://www.hitfix.com/tv-tattle#7gyzJPu7rM3jhMob.99

Interesting, although I didn't see any posts on twitter or Facebook "announcing" that Rue had passed.

A friend of mine on Facebook posted a link about Rue's passing about a week ago.

its because like sheep or lemmings, they just do what they see everyone else doing...