winkwilliams
03-08-2002, 04:41 PM
I see a lot of discussion about how greedy actors are and thought I would share my two cents. Never having had a hit series, yet, I wouldn't know first hand what it's like but plan on hitting that big syndication pay day soon.
The cast members of "Friends" are worth every penny they get. I love how the salaries of the cast are publicized but the profit margins of the show are not.
Here are the facts on Friends. One example of the massive profits made on a hit series:
NBC charges $500,000-$600,000 per 30 second ad for each first run episode. That's, kaching, a minimum of $8,000,000 in ad revenue for each first run episode. At a licening fee of $1-2 million per episode for seasons 1-6, that leaves them with at least a $6,000,000 haul per first run episode. NBC's profit per year: $144,000,000. Plus, they get a rerun for each episode. (two now.)
WB then licenses the show as follows:
Foreign distribution-Did you know that the show is a smash in Canada, Australia, The United Kingdom, Hong Kong, Japan and lots of other places? Kaching, they are hauling in around $2-3 million for each episode here. More than the production cost of each episode. (seasons 1-6)
Video/DVD-Several episodes are on video here in the United States and overseas. I bet the haul is minimal, somewhere around $250,000 per episode.
Licensing-T-Shirts, mugs, pencils, board games, electronic games, cd's, etc... Often licensing of a hit show generates a huge bundle. Sometimes it is more than any other source.
Syndication-This is the big payday for the distributor and producers and this is one of the biggest hauls in the history of syndication. The attractive demos and shortage of hits allowed them to fetch an initial licensing fee of $4,000,000 on each episode when it was launched a mere year after being on the air. It continues to air in syndication and concurrently now on TBS where they paid, kaching, about $1,000,000 per.
So lets add it up:
NBC: $7,000,000 profit per episode (1st run and rerun)
International: $2,000,000
DVD/Video: $250,000
Syndication+cable: $5,000,000
Licensing: $2,000,000
$16,2500,000 revenue generated per episode
Production cost $2,000,000 (seasons 1-6)
$6,000,000 (seasons 7+8)
$8,000,000 (season 9)
Are they worth $1,000,000 per episode? You bet they are or they wouldn't be getting it.
Why are the actors salaries publicized and not the network profit or producers gross? They make a lot more than any actor. The actors get it because: 1) they are the public faces of the show and the press loves to condemn those "spoiled brats." (Kara at K-Mart shakes her head in disgust as she checks out customers for $5.50 an hour.) 2) Who runs the media? Let's see, Warner Brothers is an AOL- Time Warner company and not about to say, put a headline like: "Time-Warner-AOL makes $100,000,0000 a year on Friends" in People or on the AOL log in page. Instead it will have "Actors on Friends demand a million per." It also helps them to keep the pressure on the actors. The public turns against "greedy" stars very easily. (think Suzanne Somers)
Oh, what did NBC offer Jerry Seinfeld (and then leaked it to the press,) for a tenth season? $5,000,000, which he turned down.
So if you are Carl for Clevelend and work for a living, these salaries may look outragous. But compared to the revenue and profits generated, the actors total haul is minimal.
*Most of the revenue totals are guestimates. The syndication sales totals were publicized by Warner Brothers, via the trades, when they launched the show in 1995 and NBC's ad revenue is well know as all the ad agencies publicly know the going rate.
Oh, and what do the actors owe fans? A good performance and nothing else. This idea that they "owe me" because you like them (made them?) is B.S. These are not bronze statues but human beings who are going to have all the various emotions and behaviors. Some, like Tom Cruise, tend to be incredibly patient and kind to fans. Others, less so. Remember that fan derives from the word fanatic.
Hoping to get a series to syndication someday.
http://winkwilliams.blogspot.com/
The cast members of "Friends" are worth every penny they get. I love how the salaries of the cast are publicized but the profit margins of the show are not.
Here are the facts on Friends. One example of the massive profits made on a hit series:
NBC charges $500,000-$600,000 per 30 second ad for each first run episode. That's, kaching, a minimum of $8,000,000 in ad revenue for each first run episode. At a licening fee of $1-2 million per episode for seasons 1-6, that leaves them with at least a $6,000,000 haul per first run episode. NBC's profit per year: $144,000,000. Plus, they get a rerun for each episode. (two now.)
WB then licenses the show as follows:
Foreign distribution-Did you know that the show is a smash in Canada, Australia, The United Kingdom, Hong Kong, Japan and lots of other places? Kaching, they are hauling in around $2-3 million for each episode here. More than the production cost of each episode. (seasons 1-6)
Video/DVD-Several episodes are on video here in the United States and overseas. I bet the haul is minimal, somewhere around $250,000 per episode.
Licensing-T-Shirts, mugs, pencils, board games, electronic games, cd's, etc... Often licensing of a hit show generates a huge bundle. Sometimes it is more than any other source.
Syndication-This is the big payday for the distributor and producers and this is one of the biggest hauls in the history of syndication. The attractive demos and shortage of hits allowed them to fetch an initial licensing fee of $4,000,000 on each episode when it was launched a mere year after being on the air. It continues to air in syndication and concurrently now on TBS where they paid, kaching, about $1,000,000 per.
So lets add it up:
NBC: $7,000,000 profit per episode (1st run and rerun)
International: $2,000,000
DVD/Video: $250,000
Syndication+cable: $5,000,000
Licensing: $2,000,000
$16,2500,000 revenue generated per episode
Production cost $2,000,000 (seasons 1-6)
$6,000,000 (seasons 7+8)
$8,000,000 (season 9)
Are they worth $1,000,000 per episode? You bet they are or they wouldn't be getting it.
Why are the actors salaries publicized and not the network profit or producers gross? They make a lot more than any actor. The actors get it because: 1) they are the public faces of the show and the press loves to condemn those "spoiled brats." (Kara at K-Mart shakes her head in disgust as she checks out customers for $5.50 an hour.) 2) Who runs the media? Let's see, Warner Brothers is an AOL- Time Warner company and not about to say, put a headline like: "Time-Warner-AOL makes $100,000,0000 a year on Friends" in People or on the AOL log in page. Instead it will have "Actors on Friends demand a million per." It also helps them to keep the pressure on the actors. The public turns against "greedy" stars very easily. (think Suzanne Somers)
Oh, what did NBC offer Jerry Seinfeld (and then leaked it to the press,) for a tenth season? $5,000,000, which he turned down.
So if you are Carl for Clevelend and work for a living, these salaries may look outragous. But compared to the revenue and profits generated, the actors total haul is minimal.
*Most of the revenue totals are guestimates. The syndication sales totals were publicized by Warner Brothers, via the trades, when they launched the show in 1995 and NBC's ad revenue is well know as all the ad agencies publicly know the going rate.
Oh, and what do the actors owe fans? A good performance and nothing else. This idea that they "owe me" because you like them (made them?) is B.S. These are not bronze statues but human beings who are going to have all the various emotions and behaviors. Some, like Tom Cruise, tend to be incredibly patient and kind to fans. Others, less so. Remember that fan derives from the word fanatic.
Hoping to get a series to syndication someday.
http://winkwilliams.blogspot.com/