http://www.vulture.com/2014/05/goldbergs-adam-goldberg-interview-on-critics.html

"We wanted to use their old logos and videos in the pilot,” says Adam Goldberg, "but they rejected us. MTV said they wanted to look to the future, and not dwell on the past. I hope they change their minds and realize they defined my generation— and need to be celebrated.”

Former MTV President, Tom Freston said in a TV Guide interview several years ago that nobody cares about their history which just goes to prove that idiots should never be allowed to open their mouth. :rolleyes:

You can't learn from the past if you don't pay it a visit every now and then.

I am a early 1980's teen and liked/loved MTV when it first came on.

Why do you ask?

Because it was a video station with VJ's...Video Disc Jockeys! Downtown Julie Brown! MTV showed music videos and lots of ground breaking stuff and made a lot of 1980's performers famous even now, Michael Jackson and Madonna comes to mind.

What made me stop watching MTV? Problem was that it was the only music channel on cable and it had to satisfy everyone's tastes, so there was all kind of music and genre on it. What could of made the format great was what makes radio great, have different MTV channels for whatever music people wanted to listen to. Rock, rap, urban, country, Top 40 etc.

Also what killed it is that it stopped being a radio station with videos and into a network that showed/shows basically lame programming and not music. Except for Beavis and Butthead (which had David Letterman as a fan, and is a classic!) the shows blow. You are not a music station anymore. You cannot be Music Television. Sorry. Also, Kurt Loder. Ugh. That man took his job so seriously like he was some Walter Cronkite of what it hip and did his broadcasts in such a serious way. I forget which show made fun of him, but there was a parody of Kurt Loder with him finally admitting that he was too old for his audience, thought it got too stupid and wanted out. So did the rest of the 1980's teen generation.

Does MTV bother with music videos anymore? I think with the internet that the genre has transformed itself if it has. Dunno.

MTV is just a cheap E! clone completely devoid of any programming with any value whatsoever - it will literally make you dumber as you watch it. There are too many of these stupid cable channels which basically fill their schedules with narcissistic reality shows and infomercials.

I am a early 1980's teen and liked/loved MTV when it first came on.

Why do you ask?

Because it was a video station with VJ's...Video Disc Jockeys! Downtown Julie Brown! MTV showed music videos and lots of ground breaking stuff and made a lot of 1980's performers famous even now, Michael Jackson and Madonna comes to mind.

What made me stop watching MTV? Problem was that it was the only music channel on cable and it had to satisfy everyone's tastes, so there was all kind of music and genre on it. What could of made the format great was what makes radio great, have different MTV channels for whatever music people wanted to listen to. Rock, rap, urban, country, Top 40 etc.

Also what killed it is that it stopped being a radio station with videos and into a network that showed/shows basically lame programming and not music. Except for Beavis and Butthead (which had David Letterman as a fan, and is a classic!) the shows blow. You are not a music station anymore. You cannot be Music Television. Sorry. Also, Kurt Loder. Ugh. That man took his job so seriously like he was some Walter Cronkite of what it hip and did his broadcasts in such a serious way. I forget which show made fun of him, but there was a parody of Kurt Loder with him finally admitting that he was too old for his audience, thought it got too stupid and wanted out. So did the rest of the 1980's teen generation.

Does MTV bother with music videos anymore? I think with the internet that the genre has transformed itself if it has. Dunno.

It's 2014 not 1994 man, but we wouldn't know it by your post! You're talking about the 90s MTV as if it was still current.:lol:

Truthfully 90s MTV is almost equally retro and old school as the golden, vintage early 81-91 MTV is. I'm sure many of today's kids would lump it all together and would think there's no difference (or only very marginal). The 80s & 90s MTV have far more in common with each other than they do with female tween centered 2010s MTV.

Just because there was SOME reality tv and hip hop on it by the 90s, they didn't abandon their roots for many more years either. They did a 20th anniversary back in 2001 with artists like Tom Petty & Benatar; and Loder even did one of the last interviews with Johnny Cash in 2003 just before he died...so even into the early 00s they somewhat cared about music/their past. It didn't get to be total crap and reality TV until like 2006!

http://www.vulture.com/2014/05/goldbergs-adam-goldberg-interview-on-critics.html

"We wanted to use their old logos and videos in the pilot,” says Adam Goldberg, "but they rejected us. MTV said they wanted to look to the future, and not dwell on the past. I hope they change their minds and realize they defined my generation— and need to be celebrated.”


And that right there is what we've been saying for years on this forum. TV Land, Nick At Nite, everything we've talked about, there's your answer. If its not current or recent make out like the old stuff doesnt exist.

I also liked it way back when. and in ye olden days, cable didn't have commercials which was big big excitement for us.

[/B]

And that right there is what we've been saying for years on this forum. TV Land, Nick At Nite, everything we've talked about, there's your answer. If its not current or recent make out like the old stuff doesnt exist.
The people who grew up on MTV are getting close to being outside of the demographic so they're irrelevant.

The people who grew up on MTV are getting close to being outside of the demographic so they're irrelevant.
It's nostalgia.

It's nostalgia.
Yep and the people in charge of these networks don't care about it. They want to forget about the past and even the viewers that actually made the network what it was.

You all make valid points, but as someone that was at the dumpy Fairview, NJ Bergen Blvd bar in the basement with all 5 original VJ's on August 1, 1981....Nina, Alan, Mark, Martha & JJ along with president Bob Pittman to pull the launch switch. The then Manhattan Cable was not carrying it, so the nearest cable station Vision Cable, which I was employed was practically the only one in tri-state area carrying it. History @ the moment "Video Killed The Radio Star" by The Buggles began as the first video. We were located 5 minutes from the GW bridge and for months later Mark Goodman would come over at night with his then NY WNEW DJ girlfriend to watch himself in our private conference room. Great days.....BTW...the bar remains open to this day in 2014!

As for the topic of this thread.....it's easy.....MTV and alike Viacom owned by CBS/Paramount.....so why help ABC with one of its sitcoms? when CBS can't get a hit sitcom on the air besides "Big Bang" and have lost "Mother" and next year will loose "Men".........they pulled the idea of "How I met Your Dad", and cancelled "Friends" rip off and gave "Bad Teacher" 5 airings when it wasn't that bad and bought and filmed.

MTV died after the last breath of TRL days, then peaked again with Jersey Shore, but to their credit they did extensive documentaries for their 20th anniversay in 2001 and reunited VJ's and even reran first hour televised during a celebration weekend.

And who remembers the giant 1986 MTV The Monkees Marathons Revival that launched them back on tour! Then they tried it with The Partridge Family and had David Cassidy host the marathon, that failed and soon the Partridges were on Nick. And there was a time when TV Land had NO Commercials in its first year, ran Sonny & Cher unedited Hours, thank the lord I taped those days!

http://www.vulture.com/2014/05/goldbergs-adam-goldberg-interview-on-critics.html

"We wanted to use their old logos and videos in the pilot,” says Adam Goldberg, "but they rejected us. MTV said they wanted to look to the future, and not dwell on the past. I hope they change their minds and realize they defined my generation— and need to be celebrated.”


I'm sure MTV is looking to the future. They're probably counting the days until the current crop of 11 and 12 year olds get a couple more years on them and get pregnant so they can star in their reality shows.

MTV Sold-Out!

They had "The Real World" in 1992 and it launched the reality show genre that became a cash cow! When Viacom owned MTV...they later got CBS in 1998 and put-in "Survivor" because what's good for the goose is good for the gander!

Now MTV might as well do what NBC did to the first few years of Johnny Carson...tape it over! And NOT because to save money...but to deny their past!

I Don't Want My NMTV!

https://music.yahoo.com/blogs/stop-the-presses/mtv-apparently-wants-to-be-29-forever.html

"MTV as a brand doesn't age with our viewers," explained Nathaniel Brown, senior vice president of communications for MTV, who confirmed that there were no plans for an on-air MTV celebration. "We are really focused on our current viewers, and our feeling was that our anniversary wasn't something that would be meaningful to them, many of whom weren't even alive in 1981."

https://music.yahoo.com/blogs/stop-the-presses/mtv-apparently-wants-to-be-29-forever.html

I understand his point, if interested read my thread post here (as I was there), about when MTV did celebrate, but no at this time in 2014, there is no reason to celebrate their 33rd anniversary on August 1, 2014. But something got lost in translation that a shot of the rocket launch, etc on a retro 80's sitcom has anything to do what MTV currently airs in 2014 on their own channel.

You all make valid points, but as someone that was at the dumpy Fairview, NJ Bergen Blvd bar in the basement with all 5 original VJ's on August 1, 1981....Nina, Alan, Mark, Martha & JJ along with president Bob Pittman to pull the launch switch. The then Manhattan Cable was not carrying it, so the nearest cable station Vision Cable, which I was employed was practically the only one in tri-state area carrying it. History @ the moment "Video Killed The Radio Star" by The Buggles began as the first video. We were located 5 minutes from the GW bridge and for months later Mark Goodman would come over at night with his then NY WNEW DJ girlfriend to watch himself in our private conference room. Great days.....BTW...the bar remains open to this day in 2014!

As for the topic of this thread.....it's easy.....MTV and alike Viacom owned by CBS/Paramount.....so why help ABC with one of its sitcoms? when CBS can't get a hit sitcom on the air besides "Big Bang" and have lost "Mother" and next year will loose "Men".........they pulled the idea of "How I met Your Dad", and cancelled "Friends" rip off and gave "Bad Teacher" 5 airings when it wasn't that bad and bought and filmed.

MTV died after the last breath of TRL days, then peaked again with Jersey Shore, but to their credit they did extensive documentaries for their 20th anniversay in 2001 and reunited VJ's and even reran first hour televised during a celebration weekend.

And who remembers the giant 1986 MTV The Monkees Marathons Revival that launched them back on tour! Then they tried it with The Partridge Family and had David Cassidy host the marathon, that failed and soon the Partridges were on Nick. And there was a time when TV Land had NO Commercials in its first year, ran Sonny & Cher unedited Hours, thank the lord I taped those days!


Wow, its an honor to have you on the forum. Your a part of history!!

Wow, its an honor to have you on the forum. Your a part of history!!

You are extremely kind as I try and share my knowledge from yes my 32 years in television and am thinking about writing a book about the infancy of cable television.

Not bragging but I was also at the Paramount Lot party in CA the night TV Land went on the air, we got cool free metal TV Land lunchboxes, all the classic celebs were there and it was quite cool, I took tons of pictures with many that are gone now like Gary Coleman.

I live in China now, so I am out of the loop in many ways on what is current. China being China, they have restrictions on the internet, like YouTube, Twitter and Bookface. I do not really understand how Twitter works.

I am also now 47 years old, so my demographic more or less left MTV when Reagan left office. Not a Millineal (sic?). (My generation has a name with a letter behind it, but I refuse to say it because I hate it, but that is off the subject.) 1981 was 33 years ago. The teens who watched it then are in our 40's and 50's now and getting outside of the main TV advertisement demographic. We now watch old fart stuff like 60 Minutes and Swamp People.

They had VH-1 for grown ups, but they are probably doing programming themselves. To me MTV/VH 1 and a lot of other channels of that vain got away from why we liked them in the first place, music videos!

Does MTV still play music videos? I really do not know what is popular musically anymore except for pop star crap like Beiber, Miley Cyrus, Lady Gaga, crap like that. Not a big music fan, but my heart is in the 1960's to early 1990's musically.

Also, I guess Kurt Loder is not on MTV anymore, or is he? Like I said, I did not really like the guy because he just took it too seriously.

And yes, Beavis and Butthead ruled! Two or three years ago, they made some new episodes, and then it disappeared again. My proposal is to have an African American version of the show called "Willie and Hambone" which makes fun of rap, and instead of getting beat up by Todd, they get beat by Abdul.

You are extremely kind as I try and share my knowledge from yes my 32 years in television and am thinking about writing a book about the infancy of cable television.

Not bragging but I was also at the Paramount Lot party in CA the night TV Land went on the air, we got cool free metal TV Land lunchboxes, all the classic celebs were there and it was quite cool, I took tons of pictures with many that are gone now like Gary Coleman.

I still get stares from the youngins that when I was a child until I was in High School, my city had four channels. ABC, CBS, NBC and the 95% boring as hell PBS (although PBS did have Seseme Street, the Electric Company and Zoom for the kiddies, and stuff like I, Claudius and some other good Brit stuff occasionally.) This was mostly nationwide. Hell, my city did not get a UHF station until the 1980's. It was like, wow cool man, something on the mysterious UHF.

Cable TV was basically mostly reruns of older shows, some sports, and once innovative stuff like MTV. One program I loved was USA Network "Night Flight". Night Flight was awesome.

i think MTV doesn't want anyone in the current generation to know that MTV used to be awesome; that way it doesn't set any unreal expectations for anyone.

Now stay tuned for a 3 hr. 16 and Pregnant, followed by Teen Mom

It's an ego thing with the current executives.

NOOOOO as explained its a money thing to license the moon landing footage, which actually is in the public domain, now that MTV added the MTV flag in 1981, they think its theirs.....c'mon.....CBS/Paramount does not want to give footage to a competing network ABC Disney.

It would have been just a few second joke, I'm sure the whole episode would not be about MTV! The producers should do it anyway and call it "That channel that only plays music videos"! and get license to any video or hire any other remaining VJ's to make a cameo, this is ALL ABOUT NOTHING as usual and the original news item as probably wasn't full in context as always on the internet.

Does anyone really think that the writers/producers really couldn't get around probably what was a short joke about MTV on "The Goldbergs"? This is Hollywood!

I would like to give MTV and Viacom the finger