JamesG
05-12-2014, 05:46 PM
NBC's "Rosemary's Baby" in Ratings Hell
by James Hibberd
May 12, 2014
It’s a bouncing baby bomb: Part 1 of NBC’s high-profile "Rosemary’s Baby" miniseries performed surprisingly poorly in the overnight ratings.
The Mother’s Day remake of the classic horror novel and 1968 film delivered only 3.7 million viewers and a 1.1 rating among adults 18-49 across its two-hour debut.
In the 9 p.m. hour, it was firmly beaten by the second half of ABC’s two-hour "Once Upon a Time" finale and tied by Fox’s "Cosmo".
In the 10 p.m. hour, "Rosemary’s" was edged out by both ABC’s "Revenge" and CBS’ "The Mentalist".
"Rosemary’s Baby" starred Zoe Saldana in the role made famous by Mia Farrow. Though reviews were mediocre (ranking only 53 out of 100 on Metacritic), one would have expected bigger numbers, if only due to its well-known title and receiving a fair amount of promotion.
Perhaps between "Once" being extended across 9 p.m. this week and HBO blowing up its ratings with "Game of Thrones" in the same hour, it was tough for a new genre program to convince viewers to flip over.
http://insidetv.ew.com/2014/05/12/rosemarys-baby-ratings/
by James Hibberd
May 12, 2014
It’s a bouncing baby bomb: Part 1 of NBC’s high-profile "Rosemary’s Baby" miniseries performed surprisingly poorly in the overnight ratings.
The Mother’s Day remake of the classic horror novel and 1968 film delivered only 3.7 million viewers and a 1.1 rating among adults 18-49 across its two-hour debut.
In the 9 p.m. hour, it was firmly beaten by the second half of ABC’s two-hour "Once Upon a Time" finale and tied by Fox’s "Cosmo".
In the 10 p.m. hour, "Rosemary’s" was edged out by both ABC’s "Revenge" and CBS’ "The Mentalist".
"Rosemary’s Baby" starred Zoe Saldana in the role made famous by Mia Farrow. Though reviews were mediocre (ranking only 53 out of 100 on Metacritic), one would have expected bigger numbers, if only due to its well-known title and receiving a fair amount of promotion.
Perhaps between "Once" being extended across 9 p.m. this week and HBO blowing up its ratings with "Game of Thrones" in the same hour, it was tough for a new genre program to convince viewers to flip over.
http://insidetv.ew.com/2014/05/12/rosemarys-baby-ratings/