JamesG
12-11-2013, 04:16 PM
"Pretty Little Liars" Clothing Line Hitting Aéropostale in January
The Huffington Post | by Ellie Krupnick & Megan Mayer
12/11/13
For all of the teenagers (and, er, adults) out there coveting Aria Montgomery's perfect wardrobe, Aéropostale has heard your pleas. The retailer is introducing The Pretty Little Liars Collection by Aéropostale, debuting in stores and online on January 5 -- just in time, notes Entertainment Weekly, for the "Pretty Little Liars" season premiere on January 7.
Why the TV-fashion collab? It's no secret that Aéropostale could use to up its cred amongst teens. According to a report from Buzzfeed, the retailer saw a 15 percent drop in sales over the past three months as teenage shoppers move away from logos (a shift that has also hurt Abercrombie & Fitch).
http://www.huffingtonpost.com/2013/12/11/pretty-little-liars-clothing-line_n_4426500.html?utm_hp_ref=tv&ir=TV
The Huffington Post | by Ellie Krupnick & Megan Mayer
12/11/13
For all of the teenagers (and, er, adults) out there coveting Aria Montgomery's perfect wardrobe, Aéropostale has heard your pleas. The retailer is introducing The Pretty Little Liars Collection by Aéropostale, debuting in stores and online on January 5 -- just in time, notes Entertainment Weekly, for the "Pretty Little Liars" season premiere on January 7.
Why the TV-fashion collab? It's no secret that Aéropostale could use to up its cred amongst teens. According to a report from Buzzfeed, the retailer saw a 15 percent drop in sales over the past three months as teenage shoppers move away from logos (a shift that has also hurt Abercrombie & Fitch).
http://www.huffingtonpost.com/2013/12/11/pretty-little-liars-clothing-line_n_4426500.html?utm_hp_ref=tv&ir=TV