http://www.youtube.com/watch?v=9PVhIMr4ScI

Controversy Erupts Over Kmart's Joe Boxer Christmas Commercial (VIDEO)

A new Kmart commercial that depicts a group of men in boxer shorts shaking their booty to a commonly sung Christmas carol has some viewer's undies in a bunch.
The 55-second ad (http://www.youtube.com/watch?v=9PVhIMr4ScI) created an online maelstrom yesterday and today when it was aired on national TV.

The commercial, dubbed "Show Your Joe," begins with a wide angle shot of six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells. However, a few seconds into the clip the curtain is whisked away, revealing the men's bottoms are clad in Joe Boxer underwear.

Racy? Not really, but it's what happens next that has some viewers up in arms.
The men squat down and begin shaking their booties to the song "Jingle Bells." The typical interpretation of their actions is that the men's testicles are swinging in their shorts, thus creating the bell sounds.

The commercial is part of a new advertising campaign for Joe Boxer, a brand of underwear and related apparel sold exclusively at Kmart and Sears, which are both owned by Sears Holdings.

The commercial has resulted in a flurry of criticism on Kmart's Facebook page (https://www.facebook.com/kmart?filter=2), where words like "disgusting" and "distasteful" are peppered throughout many of the user comments.

"You can forget me stepping into any of your stores. Pull that ad off the air," one Facebook user wrote.

Another suggested the company find "someone to do better commercial writing."
However, not everyone is negative of the commercial.

"My daughter and I love the Joe Boxer commercial! Lighten up, people," said a mom from Columbus, Ohio.

One poster even called the commercial "Genius."

Contacted by The Huffington Post on Monday, a Kmart spokesperson (http://www.kmart.com/) said: "The Kmart 'Show Your Joe' commercial playfully showcases Joe Boxer's men's clothing available at Kmart. We regret if some people found the commercial offensive, as that was not our intent."

Kmart is known for its controversial ads, one of which featured customers using a play on words, "Ship My Pants (http://www.youtube.com/watch?v=hL4lSavSepc)" and another titled "Boxer Boogie (http://www.slate.com/articles/business/ad_report_card/2002/09/boxer_rebellion.html)" that starred actor/model Vaughn Lowery.

In regard to the most recent commercial, it appears Kmart has no plans to remove it, something Melissa Henson, national grassroots director for the Parents Television Council (http://w2.parentstv.org/main/Default.aspx), said could hurt the company's sales.

"I think it is a bad move on Kmart's part. Kmart is one of those stores that has traditionally been considered a family brand ... The backlash can be pretty bad. The brand has been suffering and may have a hard time recovering from this if they alienate a lot of customers," Henson told HuffPost.

Henson also said the commercial is likely to create "a lot of awkward moments for parents."

While Kmart’s ad has obviously upset some viewers, the company has succeeded in creating a buzz. Only time will tell if that buzz has a positive or negative impact on the company.

LOL! I can't beleive that this is considered controversial. The song in question is Jingle Bells. Granted, if the choreography was set to something more secular, like "O little town of bethlehem" or "what child is this?", I'd understand. Some people have nothing better to do than live in a constant state of offense. I pity them.

who cares

who cares
:rolleyes:

I don't care for the commercial, but I'm sure some people will find it funny. I think it has the kind of humor that some find funny while others don't. The compnay was probably looking for attention and managed to get it.

Kmart stores closed down here years ago.

I don't care for it myself but that's just me. I don't find it offensive. Times have certainly changed.

i just fast-forward through it

Since you asked, I must say that I, all my friends, acquaintances and associates find that commercial to be terribly and offensively GAY. After happening upon it ONCE, I now immediately get up and change the channel (whether I am in MY home or someone else's home.) I am not going to allow myself to be subjected to such B.S. And another thing: the men are not "shaking their booties". They are facing the camera full frontal, so if anything, they are twerking in their underwear. Not something I would spend even half a second viewing. In a word; Y U C K !!

Here's the thing---if this were women then NOBODY would care and there wouldn't be a controversy. People need to get over it! There's no difference in this commercial vs. a Victoria's Secret commercial...at least the guys have their shirts on.

Here's the thing---if this were women then NOBODY would care and there wouldn't be a controversy. People need to get over it! There's no difference in this commercial vs. a Victoria's Secret commercial...at least the guys have their shirts on.


:clap:

:clap:
AHHHHH! You gave me the clap! HAHA! :lol:

Now, I think I'll go rewatch the video! :happyface

AHHHHH! You gave me the clap! HAHA! :lol:

Now, I think I'll go rewatch the video! :happyface

Good one!

After happening upon it ONCE, I now immediately get up and change the channel (whether I am in MY home or someone else's home.)

You don't have a remote control?

LOL! I can't beleive that this is considered controversial. The song in question is Jingle Bells. Granted, if the choreography was set to something more secular, like "O little town of bethlehem" or "what child is this?", I'd understand. Some people have nothing better to do than live in a constant state of offense. I pity them.

As far as I'm concerned, "O Little Town of Bethlehem" and "What Child Is This?" are sacred songs and I would be much more incensed if they were used. However, I still find this ad disgusting and distasteful, to say the least. If women were in their underwear with bells fastened to their breasts or vaginas, it would be equally offensive. I realize the men are obviously all wearing Joe Boxers, but the obvious innuendo of their scrotums ringing out like a bell is terrible. I realize the product in question is underwear, but there needs to be some better ways to sell the product instead of having people in their underwear. The Victoria's Secrets ads are deplorable too and I am upset with such ads, whether it's men or women in them.

And yes- if the ad does come on, I would change the channel as I don't want to see that and have my mind thinking on it- and that goes for Victoria's Secret commercials too. I do regularly change the channel when a certain Samuel L. Jackson commercial comes on because he curses in it.

Since you asked, I must say that I, all my friends, acquaintances and associates find that commercial to be terribly and offensively GAY. After happening upon it ONCE, I now immediately get up and change the channel (whether I am in MY home or someone else's home.) I am not going to allow myself to be subjected to such B.S. And another thing: the men are not "shaking their booties". They are facing the camera full frontal, so if anything, they are twerking in their underwear. Not something I would spend even half a second viewing. In a word; Y U C K !!

YUCK is what I think too! :barf:

I watched the commercial. I don't understand the controversy.

I think the commercial is gross and stupid. I think it mocks Christmas.

:mad: I hate this commercial! And every single idiotic commercial on tv, radio, everywhere! I wish there were no stupid ads! Period!

In no way is the ad offensive.

Just think though, Kmart hasn't been talked about this much in years! :lol:

LOL! I can't believe that this is considered controversial. I can!!!!

This country has gone insane!!!!!


TOTALLY STUPID -- ITS JUST A SONG!!!!!!!!

Controversial? Please! :rolleyes: Grow up and get over it.

Here's the thing---if this were women then NOBODY would care and there wouldn't be a controversy. People need to get over it! There's no difference in this commercial vs. a Victoria's Secret commercial...at least the guys have their shirts on.
Ahh, but there IS a difference...a HUGE difference. For one, women's bodies are much, much more aesthetically appealing and attractive to look at and to drool over than mens' bodies. When comparing the two, a woman with a hot bangin' body has five to seven different things that are a turn on. But on the other hand, a male has. . . what? His chest, his shoulders, maybe abs and legs....that's it! So the next time I am unfortunate enough to run across that accursed commercial, I feel sorry for the television it's playing on and even sorrier for the plate glass window I am gonna throw it out of!

But on the other hand, a male has. . . what? His chest, his shoulders, maybe abs and legs....that's it!


You forgot about the butt! I do appreciate the view of a nice tush on a guy (probably the ONLY reason I follow soccer).

Also, you are forgetting one *major* part of the male anatomy that will most likely not (:( ) be seen in a commercial ( in the US at least) for quite some time. ;)

Controversial? Please! :rolleyes: Grow up and get over it.Its good your honest :)

You forgot about the butt! I do appreciate the view of a nice tush on a guy (probably the ONLY reason I follow soccer).

Also, you are forgetting one *major* part of the male anatomy that will most likely not (:( ) be seen in a commercial ( in the US at least) for quite some time. ;)
The reason I forgot the two parts of the male anatomy you refer to is because I am 100%straight. But taking into account those two additional features, it STILL adds up to only six for men, yet seven great, desirable physical features for women.

The reason I forgot the two parts of the male anatomy you refer to is because I am 100%straight. But taking into account those two additional features, it STILL adds up to only six for men, yet seven great, desirable physical features for women.
Who cares! Women love to look at attractive, hunky, young men. Cougar (middle aged) women love men like that so it attracts millions.

I don't.

I don't.

http://i.imgur.com/HNB3dGg.gif

I can't imagine what anyone could get out of that sick, deptraved disgusting sleezeshow of a commercial, but the next time I see it, (and I don't care who's t.v. it's on) I am putting my steel tipped Timberlands right through the center of the screen!

I can't imagine what anyone could get out of that sick, deptraved disgusting sleezeshow of a commercial, but the next time I see it, (and I don't care who's t.v. it's on) I am putting my steel tipped Timberlands right through the center of the screen![/COLOR][/SIZE][/FONT][/B]
Are you sure you know what Ohio 8 means? Because the poll question is: Do you find the Joe Boxer ad offensive? And Ohio 8 replied with: I Don't.

Why would this be offensive? Grow up.

Why would this be offensive? Grow up.
http://img-s3-01.mytextgraphics.com/myrainbowtext/2013/12/03/c114adb46127a38d988e62d433c745d5.gif
No one can deny the commercial is raunchy. Not everyone finds raunch coming out of the television in their living rooms acceptable. One persons' political correctness is another persons' RAUNCH.

Why would this be offensive? Grow up.

:thanks: :clap

I haven't seen the commercial so I can't really comment. There is only one K-Mart left in this area and I haven't been in it in like 14 years.

Would someone who can do it, PLEASE find this infernal commercial on Youtube and post it so that those who were fortunate enough to never had seen it have the option of either seeing it or sparing their eyes of men in boxer shorts practically humping the camera. I'd do it but as anyone who can read knows. . .


http://i.imgur.com/LvpBmeo.gif

Why would this be offensive? Grow up.

Why are you being rude? Grow up.

I haven't seen the commercial so I can't really comment. There is only one K-Mart left in this area and I haven't been in it in like 14 years.

Here's the commericial. It's gets funnier each time I watch it. :lol:

http://www.youtube.com/watch?v=K3rHibpKMxc

Personally I think it is disgusting, and worse yet it comes on when the kids are still up.
I don't know why Kmart would want to piss off their last two customers. I think they want more of their stores to close down. That, or they are now going after the morally bankrupt crowd. Maybe they can get Miley Virus to be their spokesperson now. Either way, I am not shopping there again.

Well I am not crazy about it, but I suppose in this day and age you could find worse. We don't have a K Mart within 30 miles. I though they somewhat went belly up. But I guess not ,

Voted no, but...

I just think it's tasteless. Jingle Bells or Jingle Balls?

As long as it's not shown when (or where) little kids are watching, I could care less. Tasteless can be funny at the right times! :)

It would not make me buy the product. I don't even remember what it is.:lol:

I think it's stupid!:rolleyes:

Personally I think it is disgusting, and worse yet it comes on when the kids are still up.
I don't know why Kmart would want to piss off their last two customers. I think they want more of their stores to close down. That, or they are now going after the morally bankrupt crowd. Maybe they can get Miley Virus to be their spokesperson now. Either way, I am not shopping there again.

http://i.imgur.com/6cb3oe6.png

You hit the nail directly on the head. They are appealing to a fast-growing section of this country - the "mortally bankrupt" - because their numbers are ever-growing and their spending power increases daily. We who have standards can only sit back, disagree and be called prudish and (wait for it). . . politically incorrect.

Here's the thing---if this were women then NOBODY would care and there wouldn't be a controversy. People need to get over it! There's no difference in this commercial vs. a Victoria's Secret commercial...at least the guys have their shirts on.

I was going to say the same thing. There's such a double standard. I don't find the commercial offensive at all. I actually find it hilarious.