JamesG
07-28-2013, 05:38 PM
Weekend Report: Wolverine Bleeds, But Still Easily Leads
by Ray Subers
July 28, 2013
The Wolverine easily took first place this weekend, though its opening weekend was a far cry from the last few X-Men movies featuring Hugh Jackman as the immortal hero. Meanwhile, The Conjuring had a fantastic hold for a horror movie, while Fruitvale Station did good business in its nationwide expansion.
Overall, the Top 12 earned an estimated $158.3 million, which is up 25 percent from last year. While overall box office in July 2013 won't set a new record, it is on track to become the second-highest-grossing month ever with around $1.35 billion.
At 3,924 locations, The Wolverine clawed its way to an estimated $55 million. That's off 35 percent from the widely-maligned X-Men Origins: Wolverine, and it's very likely that movie's poor reception negatively impacted this new outing.
The Wolverine was about on par with 2011's X-Men: First Class ($55.1 million), and was slightly higher than the original X-Men movie ($54.5 million).
With 3D premiums inflating ticket prices, The Wolverine had the lowest initial attendance yet for the franchise.
This underwhelming opening can first-and-foremost be attributed to the reputation of X-Men Origins: Wolverine; while it does have a fine IMDb rating (6.7), the general consensus does seem to be that the movie was painfully bad.
Fox recognized this, and spent a solid amount of their marketing and publicity trying to convince audience that this go-around was a major improvement. And word is that it was—the movie is fresh on Rotten Tomatoes, and received a good "A-" CinemaScore—but for opening weekend, at least, the damage was already done.
It also didn't help that The Wolverine looked like a smaller, more contained movie, which kept it from reaching "event movie" status. Finally, the July release date plays a role as well: X-Men Origins: Wolverine had no competition on the first weekend of May, while The Wolverine had to fight with lots of other options this weekend.
The good news is that The Wolverine's long-term prospects are fine.
Using other late July releases as a guideline, the movie should leverage its solid word-of-mouth in to a final total around $140 million. Add in great overseas grosses and The Wolverine will ultimately be a minor win for Fox.
The Wolverine's audience was 58 percent male, and 58 percent were 25 years of age or older. In comparison, X-Men Origins: Wolverine's crowd was only 53 percent male, and also skewed a bit younger (52 percent were 25 and up).
Fox did not reported a 3D share for the movie. Out of the five 3D movies released so far in July, the studios have only formally reported a 3D share for one of them (Pacific Rim), which is the latest sign that the times are changing for 3D.
In second place, The Conjuring dropped 47 percent to an estimated $22.1 million. That's a great hold for a horror movie—typically, they drop at least 50 percent in their second outing, if not much more (for example, The Purge fell 76 percent).
Chalk this up to very strong word-of-mouth for director James Wan's supernatural horror hit, which is already the highest-grossing horror movie of 2013 with $83.9 million.
By next weekend, the movie will have earned over $100 million, and should eventually make it past $120 million.
In its fourth weekend, Despicable Me 2 eased 36 percent to an estimated $16 million. On Saturday, it became the sixth animated movie ever to reach $300 million, and is the first since Toy Story 3 in 2010.
DreamWorks Animation's Turbo also dipped a light 38 percent to $13.3 million this weekend. Unfortunately, it has only grossed $55.8 million so far, and faces tough competition from The Smurfs 2 beginning on Wednesday.
Grown Ups 2 fell 42 percent to an estimated $11.5 million. On Sunday, it's expected to pass $100 million, which makes it the 14th Adam Sandler movie to reach that milestone.
In comparison, Tom Cruise has 15 $100 million movies, while Will Smith has 13.
Red 2 dropped 48 percent to an estimated $9.4 million this weekend.
Through 10 days, the action sequel has grossed $35.1 million, and it's on pace to wind up well below its predecessor's $90.4 million.
After Pacific Rim's disappointing debut, there was hope that the movie would leverage good word-of-mouth in to long-term success. After its third weekend, it's clear that's not going to be the case: the movie plummeted 53 percent this weekend to an estimated $7.5 million.
To date, it's earned $84 million, and is on track to ultimately close just over $100 million.
Fruitvale Station expanded in to 1,064 locations and took 10th place with an estimated $4.66 million. That's a very strong expansion for the drama, and suggests that word is getting out across the country about this Sundance hit.
Assuming the movie isn't weirdly front-loaded, it should be in line for a very successful run (at least $20 million).
The Way, Way Back also expanded this weekend. The coming-of-age comedy grossed $3.3 million from 886 locations, which translated in to a slightly lower per-theater average than Fruitvale Station. That's a fine tally, though it's not really indicative of long-term potential given how much Fox Searchlight has been marketing it.
To date, The Way, Way Back has earned $8.9 million.
Opening at 591 locations, The To-Do List earned just $1.54 million.
That's disappointing considering the movie has received a solid marketing and publicity push; it is receiving good word-of-mouth, though ultimately it's going to be tough for it to break out during a crowded August.
Writer-director Woody Allen's Blue Jasmine opened to an estimated $613,000 at just six locations this weekend. That translate to $102,167 per-theater, which is an all-time best for Allen ahead of 2011's Midnight in Paris ($99,834).
Still, Allen's movies always play well in New York and Los Angeles, and it remains to be seen whether it will get any mainstream traction.
http://www.boxofficemojo.com/news/?id=3706&p=.htm
July 26-28, 2013 Weekend Studio Estimates:
1. The Wolverine $55,000,000
2. The Conjuring $22,130,000 / $83,867,000
3. Despicable Me 2 $16,024,000 / $306,413,000
4. Turbo $13,325,000 / $55,768,000
5. Grown Ups 2 $11,500,000 / $101,664,000
6. Red 2 $9,400,000 / $35,074,000
7. Pacific Rim $7,540,000 / $84,026,000
8. The Heat $6,850,000 / $141,245,000
9. R.I.P.D. $5,857,000 / $24,352,000
10. Fruitvale Station $4,657,000 / $6,339,000
by Ray Subers
July 28, 2013
The Wolverine easily took first place this weekend, though its opening weekend was a far cry from the last few X-Men movies featuring Hugh Jackman as the immortal hero. Meanwhile, The Conjuring had a fantastic hold for a horror movie, while Fruitvale Station did good business in its nationwide expansion.
Overall, the Top 12 earned an estimated $158.3 million, which is up 25 percent from last year. While overall box office in July 2013 won't set a new record, it is on track to become the second-highest-grossing month ever with around $1.35 billion.
At 3,924 locations, The Wolverine clawed its way to an estimated $55 million. That's off 35 percent from the widely-maligned X-Men Origins: Wolverine, and it's very likely that movie's poor reception negatively impacted this new outing.
The Wolverine was about on par with 2011's X-Men: First Class ($55.1 million), and was slightly higher than the original X-Men movie ($54.5 million).
With 3D premiums inflating ticket prices, The Wolverine had the lowest initial attendance yet for the franchise.
This underwhelming opening can first-and-foremost be attributed to the reputation of X-Men Origins: Wolverine; while it does have a fine IMDb rating (6.7), the general consensus does seem to be that the movie was painfully bad.
Fox recognized this, and spent a solid amount of their marketing and publicity trying to convince audience that this go-around was a major improvement. And word is that it was—the movie is fresh on Rotten Tomatoes, and received a good "A-" CinemaScore—but for opening weekend, at least, the damage was already done.
It also didn't help that The Wolverine looked like a smaller, more contained movie, which kept it from reaching "event movie" status. Finally, the July release date plays a role as well: X-Men Origins: Wolverine had no competition on the first weekend of May, while The Wolverine had to fight with lots of other options this weekend.
The good news is that The Wolverine's long-term prospects are fine.
Using other late July releases as a guideline, the movie should leverage its solid word-of-mouth in to a final total around $140 million. Add in great overseas grosses and The Wolverine will ultimately be a minor win for Fox.
The Wolverine's audience was 58 percent male, and 58 percent were 25 years of age or older. In comparison, X-Men Origins: Wolverine's crowd was only 53 percent male, and also skewed a bit younger (52 percent were 25 and up).
Fox did not reported a 3D share for the movie. Out of the five 3D movies released so far in July, the studios have only formally reported a 3D share for one of them (Pacific Rim), which is the latest sign that the times are changing for 3D.
In second place, The Conjuring dropped 47 percent to an estimated $22.1 million. That's a great hold for a horror movie—typically, they drop at least 50 percent in their second outing, if not much more (for example, The Purge fell 76 percent).
Chalk this up to very strong word-of-mouth for director James Wan's supernatural horror hit, which is already the highest-grossing horror movie of 2013 with $83.9 million.
By next weekend, the movie will have earned over $100 million, and should eventually make it past $120 million.
In its fourth weekend, Despicable Me 2 eased 36 percent to an estimated $16 million. On Saturday, it became the sixth animated movie ever to reach $300 million, and is the first since Toy Story 3 in 2010.
DreamWorks Animation's Turbo also dipped a light 38 percent to $13.3 million this weekend. Unfortunately, it has only grossed $55.8 million so far, and faces tough competition from The Smurfs 2 beginning on Wednesday.
Grown Ups 2 fell 42 percent to an estimated $11.5 million. On Sunday, it's expected to pass $100 million, which makes it the 14th Adam Sandler movie to reach that milestone.
In comparison, Tom Cruise has 15 $100 million movies, while Will Smith has 13.
Red 2 dropped 48 percent to an estimated $9.4 million this weekend.
Through 10 days, the action sequel has grossed $35.1 million, and it's on pace to wind up well below its predecessor's $90.4 million.
After Pacific Rim's disappointing debut, there was hope that the movie would leverage good word-of-mouth in to long-term success. After its third weekend, it's clear that's not going to be the case: the movie plummeted 53 percent this weekend to an estimated $7.5 million.
To date, it's earned $84 million, and is on track to ultimately close just over $100 million.
Fruitvale Station expanded in to 1,064 locations and took 10th place with an estimated $4.66 million. That's a very strong expansion for the drama, and suggests that word is getting out across the country about this Sundance hit.
Assuming the movie isn't weirdly front-loaded, it should be in line for a very successful run (at least $20 million).
The Way, Way Back also expanded this weekend. The coming-of-age comedy grossed $3.3 million from 886 locations, which translated in to a slightly lower per-theater average than Fruitvale Station. That's a fine tally, though it's not really indicative of long-term potential given how much Fox Searchlight has been marketing it.
To date, The Way, Way Back has earned $8.9 million.
Opening at 591 locations, The To-Do List earned just $1.54 million.
That's disappointing considering the movie has received a solid marketing and publicity push; it is receiving good word-of-mouth, though ultimately it's going to be tough for it to break out during a crowded August.
Writer-director Woody Allen's Blue Jasmine opened to an estimated $613,000 at just six locations this weekend. That translate to $102,167 per-theater, which is an all-time best for Allen ahead of 2011's Midnight in Paris ($99,834).
Still, Allen's movies always play well in New York and Los Angeles, and it remains to be seen whether it will get any mainstream traction.
http://www.boxofficemojo.com/news/?id=3706&p=.htm
July 26-28, 2013 Weekend Studio Estimates:
1. The Wolverine $55,000,000
2. The Conjuring $22,130,000 / $83,867,000
3. Despicable Me 2 $16,024,000 / $306,413,000
4. Turbo $13,325,000 / $55,768,000
5. Grown Ups 2 $11,500,000 / $101,664,000
6. Red 2 $9,400,000 / $35,074,000
7. Pacific Rim $7,540,000 / $84,026,000
8. The Heat $6,850,000 / $141,245,000
9. R.I.P.D. $5,857,000 / $24,352,000
10. Fruitvale Station $4,657,000 / $6,339,000