http://t.co/0keJ9q5ShD

The cable network once again is shifting its programming strategy to appeal to a younger demographic.
Read more at http://www.hitfix.com/tv-tattle#vIULIjDK27Zw6ZbQ.99

http://www.theatlanticwire.com/entertainment/2013/07/brooklyn-ized-vma-moonman-dumb/66953/

The cable network is trying to attract young viewers with its move to Brooklyn (http://www.dnainfo.com/new-york/20130703/prospect-heights/locals-worry-mtv-will-put-neighborhood-on-lockdown-for-video-music-awards) and new Moonman (http://t.co/zloPPSb7BV), but most young viewers don't remember a time when MTV played music videos.
Read more at http://www.hitfix.com/tv-tattle#t058PKYrOo1mdw1Y.99