http://www.thewrap.com/tv/article/mark-burnett-voice-ratings-win-over-idol-its-kinder-show-exclusive-93646

"It's a kinder show" with coaches who are "very, very current," says the reality TV honcho.
Read more at http://www.hitfix.com/tv-tattle#4WRKExXTWtHo6aWy.99