JamesG
05-26-2013, 09:45 PM
Box Office Report: Fast and Furious 6 Leads Record-Breaking Memorial Day Weekend
by Gary Susman
5/26/13
Winner of the Week: Fast and Furious 6
Still going strong after 12 years and five sequels, the street-racing saga easily drove off with the box office crown this holiday weekend. According to studio estimates, it fell just $1.5 million shy of speeding past $100 million during its first three days; over the full Memorial Day holiday, it's expected to earn $122.2 million.
It's an especially impressive feat given how crowded the multiplex is with blockbusters right now. Credit the movie for the multi-ethnic appeal of its cast, which also helped Fast 6 gross $177 million overseas, for a worldwide total so far of $275.5 million.
Also credit the film for delighting longtime fans by delivering exactly what it promises. With an A grade from CinemaScore, word-of-mouth is very strong.
Then again, nearly every major release did well this weekend, for a total estimated domestic box office of $315 million through Monday. That's a Memorial Day weekend record, surpassing the $296 million earned during the holiday two years ago.
Last week's champ, Star Trek: Into Darkness, held up well with an estimated $38.0 million over three days (good for third place) and a likely $48.0 million through Monday.
Also staying strong was Iron Man 3 (fifth place), with a Friday-to-Sunday estimate of $19.4 million and a full holiday estimate of $24.6 million. After four weeks, it's approaching $400 million, with $367.5 million earned through Sunday.
In this environment, new family cartoon Epic did even better than expected, opening in fourth place with an estimated $34.2 million through Sunday and a likely $44.0 million by the end of the holiday. It's the first major animated family film since The Croods opened 10 weeks ago, so the marketplace was hungry.
Loser of the Week: The Hangover Part III
Months ago, the head-to-head opening of Fast 6 and Hangover III looked like an evenly-matched sausage-fest showdown. But it wasn't even close.
Hangover opened in second place, but with just an estimated $42.4 million over three days, meaning perhaps $51 million by Monday. Its take through Sunday is about half of the three-day debut logged by The Hangover Part II ($86.0 million) two years ago. Of course, that second Hangover squandered most of the goodwill earned by the first, and even though this final installment promised to change gears, it still earned a B from CinemaScore, indicating just so-so word-of-mouth.
Even Epic managed to steal some of its thunder.
Midnight Movie:
By one measure, the most eagerly awaited sequel of the weekend was Before Midnight, the third in the every-nine-years series of glimpses into the transatlantic romance of Jesse (Ethan Hawke) and Celine (Julie Delpy).
It opened on just five screens but earned an estimated $274,000 from Friday to Sunday, for a per-screen average of $54,800. That's by far the highest per-screen average of any movie this week.
Fast 6 earned about half that per venue ($26,935).
Also opening strong in limited release were Israeli Oscar entry Fill the Void ($60,400 on three screens), documentary We Steal Secrets: The Story of Wikileaks ($29,000 on four screens), and A Pig Across Paris ($10,000 at one venue).
http://www.rollingstone.com/movies/news/box-office-report-fast-furious-6-leads-record-breaking-memorial-day-weekend-20130526
May 24-26 2013 Weekend Studio Estimates:
1. Fast and Furious 6 $98,528,000
2. The Hangover Part III $42,415,000 / $54,204,000
3. Star Trek: Into Darkness $38,000,000 / $146,827,000
4. Epic $34,200,000
5. Iron Man 3 $19,424,000 / $367,506,000
6. The Great Gatsby $13,705,000 / $114,432,000
7. Mud $1,928,000 / $14,535,000
8. 42 $1,245,000 / $91,049,000
9. The Croods $1,215,000 / $179,238,000
10. Oblivion $815,000 / $87,280,000
by Gary Susman
5/26/13
Winner of the Week: Fast and Furious 6
Still going strong after 12 years and five sequels, the street-racing saga easily drove off with the box office crown this holiday weekend. According to studio estimates, it fell just $1.5 million shy of speeding past $100 million during its first three days; over the full Memorial Day holiday, it's expected to earn $122.2 million.
It's an especially impressive feat given how crowded the multiplex is with blockbusters right now. Credit the movie for the multi-ethnic appeal of its cast, which also helped Fast 6 gross $177 million overseas, for a worldwide total so far of $275.5 million.
Also credit the film for delighting longtime fans by delivering exactly what it promises. With an A grade from CinemaScore, word-of-mouth is very strong.
Then again, nearly every major release did well this weekend, for a total estimated domestic box office of $315 million through Monday. That's a Memorial Day weekend record, surpassing the $296 million earned during the holiday two years ago.
Last week's champ, Star Trek: Into Darkness, held up well with an estimated $38.0 million over three days (good for third place) and a likely $48.0 million through Monday.
Also staying strong was Iron Man 3 (fifth place), with a Friday-to-Sunday estimate of $19.4 million and a full holiday estimate of $24.6 million. After four weeks, it's approaching $400 million, with $367.5 million earned through Sunday.
In this environment, new family cartoon Epic did even better than expected, opening in fourth place with an estimated $34.2 million through Sunday and a likely $44.0 million by the end of the holiday. It's the first major animated family film since The Croods opened 10 weeks ago, so the marketplace was hungry.
Loser of the Week: The Hangover Part III
Months ago, the head-to-head opening of Fast 6 and Hangover III looked like an evenly-matched sausage-fest showdown. But it wasn't even close.
Hangover opened in second place, but with just an estimated $42.4 million over three days, meaning perhaps $51 million by Monday. Its take through Sunday is about half of the three-day debut logged by The Hangover Part II ($86.0 million) two years ago. Of course, that second Hangover squandered most of the goodwill earned by the first, and even though this final installment promised to change gears, it still earned a B from CinemaScore, indicating just so-so word-of-mouth.
Even Epic managed to steal some of its thunder.
Midnight Movie:
By one measure, the most eagerly awaited sequel of the weekend was Before Midnight, the third in the every-nine-years series of glimpses into the transatlantic romance of Jesse (Ethan Hawke) and Celine (Julie Delpy).
It opened on just five screens but earned an estimated $274,000 from Friday to Sunday, for a per-screen average of $54,800. That's by far the highest per-screen average of any movie this week.
Fast 6 earned about half that per venue ($26,935).
Also opening strong in limited release were Israeli Oscar entry Fill the Void ($60,400 on three screens), documentary We Steal Secrets: The Story of Wikileaks ($29,000 on four screens), and A Pig Across Paris ($10,000 at one venue).
http://www.rollingstone.com/movies/news/box-office-report-fast-furious-6-leads-record-breaking-memorial-day-weekend-20130526
May 24-26 2013 Weekend Studio Estimates:
1. Fast and Furious 6 $98,528,000
2. The Hangover Part III $42,415,000 / $54,204,000
3. Star Trek: Into Darkness $38,000,000 / $146,827,000
4. Epic $34,200,000
5. Iron Man 3 $19,424,000 / $367,506,000
6. The Great Gatsby $13,705,000 / $114,432,000
7. Mud $1,928,000 / $14,535,000
8. 42 $1,245,000 / $91,049,000
9. The Croods $1,215,000 / $179,238,000
10. Oblivion $815,000 / $87,280,000