JamesG
04-01-2013, 12:48 PM
AMC Introduces New Look, Logo & Tagline
by NELLIE ANDREEVA
Monday April 1, 2013
AMC has announced a new, updated logo, “with letterforms surrounded by a gold box which suggests both premium quality and popular appeal,” the cable network said.
Its new tagline, AMC: Something More, “reflects the network’s ongoing commitment to providing a place for original stories and characters that defy expectations.”
AMC’s rebranding campaign was launched during last night’s Season 3 finale of the network’s flagship series "The Walking Dead", the highest-rated series in all of television among adults 18-49.
AMC’s first original series "Mad Men", which put the cable network on the map, returns for Season 6 on Sunday.
AMC’s previous tagline, introduced in March 2009, was Story Matters Here.
AMC: Something More was developed in partnership with brand consultancy and creative agency Troika.
http://www.deadline.com/2013/04/amc-introduces-new-look-logo-tagline/
by NELLIE ANDREEVA
Monday April 1, 2013
AMC has announced a new, updated logo, “with letterforms surrounded by a gold box which suggests both premium quality and popular appeal,” the cable network said.
Its new tagline, AMC: Something More, “reflects the network’s ongoing commitment to providing a place for original stories and characters that defy expectations.”
AMC’s rebranding campaign was launched during last night’s Season 3 finale of the network’s flagship series "The Walking Dead", the highest-rated series in all of television among adults 18-49.
AMC’s first original series "Mad Men", which put the cable network on the map, returns for Season 6 on Sunday.
AMC’s previous tagline, introduced in March 2009, was Story Matters Here.
AMC: Something More was developed in partnership with brand consultancy and creative agency Troika.
http://www.deadline.com/2013/04/amc-introduces-new-look-logo-tagline/