JamesG
02-17-2013, 08:25 PM
Die Hard 5, Safe Haven in Close Presidents Day Race
by Ray Subers
February 16, 2013
A Good Day to Die Hard narrowly took first place at Presidents Day weekend, though overperforming Nicholas Sparks adaptation Safe Haven wasn't far behind.
Escape from Planet Earth also had a solid start, while Beautiful Creatures missed the Top Five.
The fifth Die Hard movie took in $7.2 million on Friday; add in its $8.2 million from Valentine's Day, and the movie has so far earned $15.4 million. In comparison, Live Free or Die Hard grossed $15 million through its first two days.
For its five-day opening, A Good Day to Die Hard will likely wind up under $40 million, which is slightly disappointing given the franchise's strong history and the ubiquitous marketing effort.
Last weekend's winner Identity Thief had another great day on Friday: it fell 41 percent to an estimated $6.5 million, which was good for second place.
Through eight days, the Jason Bateman/Melissa McCarthy comedy has earned $53.8 million, and by Monday it will pass Mama to become the highest-grossing 2013 release to date.
Safe Haven opened ahead of Die Hard and Identity Thief on Valentine's Day and had a two-day lead with $16 million.
For the five-day frame, the movie should earn over $30 million, which would put it in the same general league as 2010 Sparks adaptation Dear John.
Escape from Planet Earth opened to $3.7 million from 3,288 locations on Friday. That doesn't sound like much, but animated movies play well through holiday weekends, and a four-day opening north of $15 million is a guarantee.
That's not a bad tally for a movie that got pushed out without much marketing after languishing on the shelf for a bit.
Warm Bodies rounded out the Top Five with $2.6 million, which is off a light 20 percent from last Friday.
The zombie romance has earned $43.8 million so far, and will be past $50 million through Monday.
Young adult fantasy adaptation Beautiful Creatures is bombing so far: the movie took in $2.3 million on Friday for a terrible two-day total of $4.8 million.
For the five-day frame, it will likely wind up just over $10 million, which virtually guarantees that fans of the book series will never, ever get to see a sequel.
http://www.boxofficemojo.com/news/?id=3630&p=.htm
February 15-17, 2013 Weekend Studio Estimates:
1. A Good Day to Die Hard $25,000,000 / $33,239,000
2. Identity Thief $23,437,000 / $70,725,000
3. Safe Haven $21,430,000 / $30,259,000
4. Escape from Planet Earth $16,066,000
5. Warm Bodies $9,000,000 / $50,221,000
6. Beautiful Creatures $7,460,000 / $10,002,000
7. Side Effects $6,307,000 / $19,128,000
8. Silver Linings Playbook $6,088,000 / $98,462,000
9. Hansel and Gretel: Witch Hunters $3,470,000 / $49,699,000
10. Zero Dark Thirty $3,100,000 / $88,029,000
by Ray Subers
February 16, 2013
A Good Day to Die Hard narrowly took first place at Presidents Day weekend, though overperforming Nicholas Sparks adaptation Safe Haven wasn't far behind.
Escape from Planet Earth also had a solid start, while Beautiful Creatures missed the Top Five.
The fifth Die Hard movie took in $7.2 million on Friday; add in its $8.2 million from Valentine's Day, and the movie has so far earned $15.4 million. In comparison, Live Free or Die Hard grossed $15 million through its first two days.
For its five-day opening, A Good Day to Die Hard will likely wind up under $40 million, which is slightly disappointing given the franchise's strong history and the ubiquitous marketing effort.
Last weekend's winner Identity Thief had another great day on Friday: it fell 41 percent to an estimated $6.5 million, which was good for second place.
Through eight days, the Jason Bateman/Melissa McCarthy comedy has earned $53.8 million, and by Monday it will pass Mama to become the highest-grossing 2013 release to date.
Safe Haven opened ahead of Die Hard and Identity Thief on Valentine's Day and had a two-day lead with $16 million.
For the five-day frame, the movie should earn over $30 million, which would put it in the same general league as 2010 Sparks adaptation Dear John.
Escape from Planet Earth opened to $3.7 million from 3,288 locations on Friday. That doesn't sound like much, but animated movies play well through holiday weekends, and a four-day opening north of $15 million is a guarantee.
That's not a bad tally for a movie that got pushed out without much marketing after languishing on the shelf for a bit.
Warm Bodies rounded out the Top Five with $2.6 million, which is off a light 20 percent from last Friday.
The zombie romance has earned $43.8 million so far, and will be past $50 million through Monday.
Young adult fantasy adaptation Beautiful Creatures is bombing so far: the movie took in $2.3 million on Friday for a terrible two-day total of $4.8 million.
For the five-day frame, it will likely wind up just over $10 million, which virtually guarantees that fans of the book series will never, ever get to see a sequel.
http://www.boxofficemojo.com/news/?id=3630&p=.htm
February 15-17, 2013 Weekend Studio Estimates:
1. A Good Day to Die Hard $25,000,000 / $33,239,000
2. Identity Thief $23,437,000 / $70,725,000
3. Safe Haven $21,430,000 / $30,259,000
4. Escape from Planet Earth $16,066,000
5. Warm Bodies $9,000,000 / $50,221,000
6. Beautiful Creatures $7,460,000 / $10,002,000
7. Side Effects $6,307,000 / $19,128,000
8. Silver Linings Playbook $6,088,000 / $98,462,000
9. Hansel and Gretel: Witch Hunters $3,470,000 / $49,699,000
10. Zero Dark Thirty $3,100,000 / $88,029,000