JamesG
10-08-2012, 07:14 PM
Lifetime's Steel Magnolias Draws 6.5 Million Viewers
10/8/2012
by Lesley Goldberg
Steel Magnolias has bloomed big for Lifetime.
The telepic, starring Queen Latifah, Phylicia Rashad and Alfre Woodard, collected 6.5 million total viewers, ranking as the female-skewing cable network's third-most-watched telecast ever.
The remake from Latifah and Smash executive producers Craig Zadan and Neil Meron posted Lifetime's best delivery since 2006's Life is Not a Fairy Tale: The Fantasia Barrino Story, and the No. 1 cable movie among total viewers since 2007 (excluding miniseries).
The Sony Pictures Television pic averaged 3.2 million adults 25-54, ranking as Lifetime's best demo showing for a movie in 17 years since 1995's Almost Golden: The Jessica Savitch Story and a cable best since 2006.
Among women 25-54, Steel Magnolias stands as Lifetime's most-watched movie in network history, with 2.5 million viewers, a cable best since 2004.
In the advertiser-coveted adults 18-49 demo, its 3 million viewers ranks as a cable best since 2007.
http://www.hollywoodreporter.com/live-feed/lifetime-steel-magnolias-ratings-377145
10/8/2012
by Lesley Goldberg
Steel Magnolias has bloomed big for Lifetime.
The telepic, starring Queen Latifah, Phylicia Rashad and Alfre Woodard, collected 6.5 million total viewers, ranking as the female-skewing cable network's third-most-watched telecast ever.
The remake from Latifah and Smash executive producers Craig Zadan and Neil Meron posted Lifetime's best delivery since 2006's Life is Not a Fairy Tale: The Fantasia Barrino Story, and the No. 1 cable movie among total viewers since 2007 (excluding miniseries).
The Sony Pictures Television pic averaged 3.2 million adults 25-54, ranking as Lifetime's best demo showing for a movie in 17 years since 1995's Almost Golden: The Jessica Savitch Story and a cable best since 2006.
Among women 25-54, Steel Magnolias stands as Lifetime's most-watched movie in network history, with 2.5 million viewers, a cable best since 2004.
In the advertiser-coveted adults 18-49 demo, its 3 million viewers ranks as a cable best since 2007.
http://www.hollywoodreporter.com/live-feed/lifetime-steel-magnolias-ratings-377145