View Full Version : The Incredible Shrinking TV Show! (or, Why We're at War With Expanding Ad Breaks)


AKA
09-16-2012, 02:17 PM
These numbers speak for themselves: these are actual runtimes of half-hour episodes from over the years. As you go down the list, the erosion of our television shows becomes obvious, with the disparity between the length of the longest (26:50) and shortest (18:41) show more than eight minutes.

As the trend continues, I won't be surprised if sitcoms go below the 15-minute mark in the next ten years. The networks are upset about DVRs and Dish's The Hopper, but they're the ones who have necessitated fast-forwarding, or "hopping" through commercial breaks.

1950s

I Love Lucy: “The Ballet” (CBS; 02/18/1952) – 26:50

Dragnet: “The Big Trunk” (NBC; 01/07/1954) - 26:01

Alfred Hitchcock Presents: “Revenge” (CBS; 10/02/1955) - 26:21

Leave It to Beaver: “Beaver Gets ‘Spelled’“ (CBS; 10/04/1957) - 26:00

The Donna Reed Show: “Weekend Trip: (ABC; 09/24/1958) – 25:55

The Twilight Zone: “Where Is Everybody?” (CBS; 10/02/1959) - 25:11

1960s

The Andy Griffith Show: “Christmas Story” (CBS; 12/19/1960) - 26:01

Mister Ed: “The First Meeting” (first-run syndication; 01/05/1961) – 26:03

The Dick Van Dyke Show: “The Sick Boy and the Sitter” (CBS; 10/03/1961) – 25:42

Leave It to Beaver: “The Clothing Drive” (ABC; 06/13/1963) - 25:51

The Twilight Zone: “The Bewitchin’ Pool” (CBS; 06/19/1964) - 25:11

The Dick Van Dyke Show: “The Last Chapter” (CBS; 06/01/1966) – 25:36

Dragnet: “The Big LSD” (NBC; 01/12/1967) - 25:11

The Andy Griffith Show: “Barney Hosts a Summit Meeting” (CBS; 01/29/1968) - 25:31

1970s

The Mary Tyler Moore Show: “Love Is All Around” (CBS; 09/19/1970) - 25:41

M*A*S*H: “Pilot” (CBS; 09/17/1972) - 25:35

The Bob Newhart Show: “The Ceiling Hits Bob” (CBS; 03/08/1975) - 25:09

Taxi: “Like Father, Like Daughter” (ABC; 09/12/1978) - 24:47

1980s

Family Ties: “Pilot” (NBC; 09/22/1982) - 24:00

Cheers: “Give Me a Ring Sometime” (NBC; 09/30/1982) - 25:01

M*A*S*H: “As Time Goes By” (CBS; 02/21/1983) – 24:15

Taxi: “Simka’s Monthlies” (NBC; 06/15/1983) – 24:06

The Cosby Show: “Pilot Presentation” (NBC; 09/20/1984) - 23:40

Married… With Children: “Married… With Children” (Fox; 04/05/1987) - 22:50

Coach: “Love Me Tender” (ABC; 03/01/1989) – 23:47

Family Ties: “Mr. Keaton Takes a Vacation” (NBC; 05/07/1989) - 24:21

1990s

Wings: “Legacy” (NBC; 04/19/1990) - 22:56

The Cosby Show: “Some Gifts Aren’t Deductible” (NBC; 04/23/1992) – 23:10

Cheers: “The Guy Can’t Help It” (NBC; 05/13/1993) - 23:21

Frasier: “The Show Where Sam Shows Up” (NBC; 02/21/1995) - 22:51

Everybody Loves Raymond: “I Love You” (CBS; 09/20/1996) - 22:39

Coach: “The Neighbor Hood” (ABC; 04/23/1997) - 21:49

Wings: “Raging Bull*&@!” (NBC; 05/14/1997) - 21:35

South Park: “Cartman Gets an Anal Probe” (Comedy Central; 08/13/1997) – 22:09

Family Guy: “Death Has a Shadow” (Fox; 01/31/1999) - 22:31

Futurama: “Space Pilot 3000” (Fox; 01/31/1999) - 22:41

2000s

Two and a Half Men: “The Last Thing You Want is to Wind up with a Hump” (CBS; 10/20/2003) – 18:41

Arrested Development: “Pilot” (Fox 11/02/2003) – 21:43

Everybody Loves Raymond: “The Finale” (CBS; 05/16/2005) - 22:32

The Big Bang Theory: “The Cooper-Hofstadter Polarization” (CBS; 03/17/2006) – 19:29

Modern Family: “En Garde” (ABC; 11/04/2009) - 20:41

2010s

Louie: “Pilot” (FX; 06/29/2010) – 23:43

Family Guy: “Screams of Silence: The Story of Brenda Q” (Fox; 10/30/2011) - 21:15

Futurama: “Reincarnation” (Comedy Central; 09/08/2011) - 21:40

South Park: “A History Channel Thanksgiving” (Comedy Central – 11/09/2011) - 22:05

Don’t Trust the B---- in Apartment 23: “Making Rent...” (ABC; 05/09/2012) - 21:04

The New Normal - “Sofa’s Choice” (NBC; 09/11/2012) - 21:46

Go On – ”He Got Game, She Got Cats” (NBC; 09/11/2012) - 21:43

The Mindy Project - ”Eat, Pray, Whatever” (Fox; 09/25/2012) - 23:18

Vahan
09-16-2012, 02:31 PM
Slight correction here, Brad, but the Family Ties pilot is actually an even 24:00. The only reason it was 23:40 was because of CBS being too lazy to clear a scene on the season 1 DVD featuring a Phil Ochs song (Day of Decision).

CBS stupidly cut the scene out.

AKA
09-16-2012, 02:39 PM
Thanks for the correction, Vahan. I was wondering about that. It seemed a bit short for a 1982 TV show.

Regulus
09-16-2012, 05:06 PM
Note that 25 Minutes was the norm until the 1980s. In 1984 the US Supreme Court issued a ruling that nullified the National Association of Broadcasters "Television Code", which Suggested (Yes, this was VOLUNTARY) that Commercial Time be kept to less than 10 minutes per hour. The differance wasn't that big, at first, but in 1997 something else happened. Congress passed a law allowing Pharmaceutical Companies to advertise Prescription Drugs. The law had a requirement that the ad include all side effects to be spoken. 30 seconds would not give enough time for all these effects to be listed, so more time was needed. Suddenly the time for commercial breaks EXPLODED, to the point where we see 20+ Minutes of each hour set aside for commercials :angryfire Six years ago this month I decided enough was enough, I've already stated what I did as often as a certain Generally Excruciating Irratating Commercial Orginization's Mascot pitches his product, so I'll decline to say what I did! :crazy: :lol: :rofl: :rotflmao: :brent

Schmoopie
09-16-2012, 05:36 PM
I think it's stupid that stations edit the shows even MORE even though they're already edited for TV! No wonder TV on DVD is so popular!

mets82
09-16-2012, 05:50 PM
Yeah DVDs are popular but it doesnt make it right that stations edit tv shows. There is no need for it at all. Can some lawmaker or someone make a law limiting commericals on tv shows, please?

LUNCH
09-16-2012, 05:53 PM
Actually in a way the 15 minute program is already here.Just one example,a few weeks ago I watched "The Wheel of Fortune".The show ended about 3-4 minutes before the half hour mark,and of course during the program it was filled with tons of commercials.That show is ten minutes shorter than it used to be.--Here is a simple thing anyone can try in the comfort of their own home,lol.--Try turning on the average TV station at any random time(not all but most channels).Chances are better than even(over 50 percent) a commercial will be showing.--Not to sound like a broken record but--THAT is what happens when TV advertising is no longer properly controlled or regulated.

Regulus
09-16-2012, 06:26 PM
I read an article a couple of months ago where an Economist predicted the next Crisis will involve the Media. The writing is on the wall:

Pay-TV Prices are rising (They're jacking Basic Cable Prices $20 a Month here in Florida) at the same time, the quality of what's being shown continues to head south, with ever-increasing amounts of time given to the advertisers. Gas Prices are rising :angryfire , Food prices are rising :angryfire To make ends meet SOMETHING has to give, 2,500,000 Americans have already "Cut the Cord", and lots more are certainly to follow. The whole system is about to fall, don't say I didn't warn you!

yankeesrj12
09-16-2012, 08:55 PM
The good news here is that at least The Mindy Project is 23 minutes. Of course it looks like 23 minutes of pure torture, but nonetheless.

AKA
09-16-2012, 09:26 PM
The good news here is that at least The Mindy Project is 23 minutes. Of course it looks like 23 minutes of pure torture, but nonetheless.
I watched the pilot on Hulu Plus. The scenes that weren't drowned out by my one-year-old screaming seemed pretty good. ;)

I think some of the longer shows from the past five years or so actually aired in those awful 31-33 minute timeslots.

EmoJoe
09-17-2012, 02:06 AM
Some shows are sort of countering this by producing full "director's cuts" online and on the DVDs. Parks and Rec & The Office do this a lot...and they're considerably longer too, like 26-28 minutes.

CommonTater
09-18-2012, 02:39 AM
I read an article a couple of months ago where an Economist predicted the next Crisis will involve the Media. The writing is on the wall:

Pay-TV Prices are rising (They're jacking Basic Cable Prices $20 a Month here in Florida) at the same time, the quality of what's being shown continues to head south, with ever-increasing amounts of time given to the advertisers. Gas Prices are rising :angryfire , Food prices are rising :angryfire To make ends meet SOMETHING has to give, 2,500,000 Americans have already "Cut the Cord", and lots more are certainly to follow. The whole system is about to fall, don't say I didn't warn you!

The ONLY reason we have Dish Network (which cost an arm and leg) is because we can't even get one channel with an antenna and there is no cable out here. I do enjoy GMC, INSP, Encore movie channels, TCM and a few others that offer some older shows.

If things get worse we will drop Dish to the lowest most basic point possible since we are under contract for another 18 months. Like you said, something has to give and we can't afford anymore price increases! Our plan is to sell this house in another 2 years and move to San Antonio (my husband's hometown). HOPEFULLY this works out for us and then we'll just use an antenna because there are plenty of stations there. :)

Regulus
09-18-2012, 08:21 AM
I feel for those of you who live in areas with little, if any over-the-air TV Reception. (Bear in mind Pay-TV was originally intended to being TV to people who lived in rural or mountainous areas) Us "City Folks" didn't need (or desire) Pay-TV until the mid-1070s when several "Specialty Channels" became available on for those who had Pay-TV such as Home Box Office, ESPN, (W)TBS and others. (Hollywood actually fought tooth and nail trying to prevent Pay-TV from becoming available in areas with over-the-air TV!) In 1980 my Hometown got Pay-TV and I was like a child on Christmas morning when my house got hooked up.:bouncers Little did I know 25 years later I'd be fixin to get rid of it! :angryfire

Ronny G
09-18-2012, 03:54 PM
Not only do they have longer commercial breaks, but they also show annoying advertisements and promos during the program in the form of pop-up videos. I saw a pesty ad for McDonalds that popped up on the bottom of the screen. It was animated and very distracting because it took the attention away from what was happening on the screen.:mad:

Regulus
09-18-2012, 06:17 PM
Not only do they have longer commercial breaks, but they also show annoying advertisements and promos during the program in the form of pop-up videos. I saw a pesty ad for McDonalds that popped up on the bottom of the screen. It was animated and very distracting because it took the attention away from what was happening on the screen.:mad:
Not to mention they come on at the most inoppurtune of times. For example, you are watching a movie with a Circus Scene in it. A group of Aerilists is about to do a dangerous stunt. The Ringmasters says "Silence Please!" to the audience, Suddenly a LOUD VAROOOOOM!!! pierces the silence as a Motorcycle Gang rushes across the bottom of the screen, followed by a banner announcing a show about Motorcycles follows the movie. Or, a movie takes place in a Foreign Country. For example A group is on a Safari in Africa. To make it realistic the Guides are saying something in Swahili. What are they saying? The "Subtitle" says, "President Obama reacts to latest Crisis, News at 11:00". :angryfire

rcbrad
09-18-2012, 08:35 PM
I read an article a couple of months ago where an Economist predicted the next Crisis will involve the Media. The writing is on the wall:

Pay-TV Prices are rising (They're jacking Basic Cable Prices $20 a Month here in Florida) at the same time, the quality of what's being shown continues to head south, with ever-increasing amounts of time given to the advertisers. Gas Prices are rising :angryfire , Food prices are rising :angryfire To make ends meet SOMETHING has to give, 2,500,000 Americans have already "Cut the Cord", and lots more are certainly to follow. The whole system is about to fall, don't say I didn't warn you!


This is interesting. I have lost count of everything that is in or will be in a crisis/collapse mode. For decades it has been more and more and more and so on. Things cannot continue this way forever. I have been saying no to so many things now that I never used to. You just don't need all this stuff/services etc. I agree there will be countless systems/practices that will fail, well just have wait and see. Yes, I see it too, food prices are rising ALONG with the food coming in smaller packages. We are living in interesting times. ohno:

LUNCH
09-20-2012, 04:21 PM
Not only do they have longer commercial breaks, but they also show annoying advertisements and promos during the program in the form of pop-up videos. I saw a pesty ad for McDonalds that popped up on the bottom of the screen. It was animated and very distracting because it took the attention away from what was happening on the screen.:mad:
Yeah,that's another problem that comes with un-controlled advertising,and a DVR can not get rid of that type of junk. A sidenote to this whole issue,why is there no one in the industry or retired from the the TV industry (like former actors,writers etc.) speaking out about all of this,and basically saying what a big problem relentless advertising has become.

*Pleasant Tomorrow*
09-20-2012, 11:22 PM
The commercial for that samsung galaxy phone is the longest thing ever. I wanted to kill myself. How is this legal.

oz615
09-25-2012, 11:03 PM
The commercial for that samsung galaxy phone is the longest thing ever. I wanted to kill myself. How is this legal.

Or the fact that those Proactiv commercials airs during EVERY SINGLE COMMERCIAL BREAK,literally!

Regulus
10-05-2012, 11:44 AM
The Gannet Corporation is now theatening to pull its TV stations out if Dish Network does not disable the "Hopper". I see this thing going all the way to the US Supreme Court. We have a CLASH of Freedoms here, Freedom of Advertising Vs Freedom From Advertising. :angryfire

clj2
10-05-2012, 11:59 AM
I pay $42/mo for satellite TV from Dish Network and get every channel that's important. Cable 10 years ago cost almost $56 from TWC. I guess I'm failing to see that TV prices are going "through the roof." My bill is AT LEAST $12 cheaper for shopping around (and I'm sure TWC probably costs $65 or so now). I guess it depends on what you watch, and how often, but for my situation I don't consider that very expensive at all, or a waste of money.

There's a ton of good stuff on cable TV, at least IMO. I don't want to have to wait for the shows to eventually come out on DVD, or sit at the computer to watch them.

AKA
10-05-2012, 12:12 PM
I'm disabled and on a very fixed income. I pay about $150 to bundle cable television, internet and digital landline from Comcast. That's a lot of money to me, but it's worth it. Due to my disability, I'm homebound 99% of the time, and if I didn't have cable and internet, I'd go nuts.

I also have Hulu Plus and Netflix, which I'm able to stream via my PS3 onto my TV. While Hulu Plus does have commercials you can't skip through, it's still worth it to me. They only have about 3 commercials per break, so it's the "least of the evils."

Still, I'd love to see 24-25 minute sitcoms and 50-minute dramas return.

LUNCH
10-05-2012, 12:53 PM
The Gannet Corporation is now theatening to pull its TV stations out if Dish Network does not disable the "Hopper". I see this thing going all the way to the US Supreme Court. We have a CLASH of Freedoms here, Freedom of Advertising Vs Freedom From Advertising. :angryfire
I don't see what these stations are in such a panic about.All that DVR does is make it a little easier to not watch commercials over a regular DVR--that's it.The funny thing is if commercial time,breaks, content etc. were still limited like it used to be,there would not be so many people even using things like DVRs,or trying to avoid watching commercials every possible way they can.--Don't advertisers even know this.

Regulus
10-05-2012, 01:18 PM
I don't see what these stations are in such a panic about.All that DVR does is make it a little easier to not watch commercials over a regular DVR--that's all.The funny thing is if commercial time,breaks, content etc. were still limited like it used to be,there probably would not be so many people even using things like DVRs etc.--Don't advertisers even realise this.

No, all they care about is the MONEY. Heaven forbid they don't get their precious seven-digit stock dividends. Dish is trying to regain the customers they have lost (bear in mind Pay-TV companies such as dish have lost 2,500,000 Customers these last couple of years). Third-Quarter Results are going to come out in a few weeks, and I have a feeling the numbers will continue to head SOUTH. :rip:

AKA
10-05-2012, 01:21 PM
At the risk of getting political, I doubt commercial time regulations will ever be imposed again. Not with the huge conglomerates that own the networks and television station groups in the back pockets of both major political parties, anyway.

LUNCH
10-05-2012, 01:48 PM
At the risk of getting political, I doubt commercial time regulations will ever be imposed again. Not with the huge conglomerates that own the networks and television station groups in the back pockets of both major political parties, anyway.
I agree with you.It's unfortunate but you're probably right.And that is one of the reasons why American television once known as the best in the World has become almost a laughing stock in many other countries.Heck, it has become a joke here too.

AKA
10-05-2012, 02:00 PM
I like many American shows that are being made today. I just don't like the fact that commercials are invading more and more of what was once their real estate.

Regulus
10-05-2012, 02:43 PM
In 2005 USA TODAY did an article called "Ad Glut Turns Off Viewers" which had a chart showing how the ad time grew since 1996. The article mentioned how it made people wish they had a DVR to skip the commercials, or purchase DVD box sets. :lol:

Regulus
10-05-2012, 05:04 PM
UPDATE:

Gannett has recanted, and now DENYS threatening to pull their Stations off Dish if they didn't disable the "Hopper".